Senior Associate, Paid Social

We are looking for a Senior Associate, Paid Social to join our team!

An individual deeply ingrained in digital and social media culture. This individual will play a crucial supportive role at Ketchum, helping clients reach and engage with enthusiast communities through the power of paid social media; playing an active role in business development; helping develop and evangelize a company-wide perspective on the use of emerging media. In other words, the ideal candidate is someone who thrives on working in a highly visible, brain-bending, massively multitasking capacity at the cutting edge where communications andpaid mediacome together.

The Senior Associate, Paid Social expert will serve as a supporting paid social strategist and network educator across Ketchum and Ketchum Digital on current and emerging paid media platforms. This position will also maintain and grow relationships between advertising platforms and Ketchum owned digital paid media agency partners.

About the Job:

• Assist Paid team leadership in driving development and execution of paid digital media strategies  
• Assist senior digital strategy / account teams with the integration and measurement of paid social media into Ketchum new and existing client programs 
• Support the day-to-day management and optimization of ongoing paid social media campaigns 
• Continually grow understanding and knowledge of client business and their competitive environment; apply this information in preparing and presenting focused programs and paid social media recommendations 
• Foster platform relationships with paid vendors including but not limited to: Facebook, Instagram, Pinterest, Snapchat, Twitter, LinkedIn, TikTok and Reddit. 
• Perform media planning, media campaign execution, media budget management, monitoring, and measurement/reporting across paid social media channels 
• Establish relationships across the network to streamline paid media efforts and facilitate network-wide paid media trainings: capabilities, best practice, case studies, etc. 
• Participate in online certifications and professional development of teams

We’re looking for required skills, and they can come from any combination of education and experience. Diversity of thought and background are encouraged. Typical qualifications include:

• Minimum of 1-2 years professional interactive work experience; agency or client-side experience 
• Bachelor’s degree with a concentration in marketing/business/PR/Communications or related field preferred 
• Experience supporting brand/client campaigns through existing and emerging social media and online communities and platforms 
• Experience running paid advertising campaigns on social media (Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok).
• Experience with native advertising, sponsored content, programmatic, video distribution, Google and YouTube ads a plus 
• Successful track record of building and presenting strategic paid social programs, recommendations and tactics for clients and effectively executing programs 
• Solid grasp of social, digital, influencer, word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies 
• Strong understanding of community engagement and online campaign experience 
• Ability to translate paid media platforms, technologies and metrics into succinct, compelling, conversational language for a variety of audiences 
• An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations and geographies

What we offer:

• Workplace flexibility 
• Robust benefits program, effective within 30 days of hire 
• Paid maternity/paternity leave 
• Family Forming Benefits 
• Employee Recognition Program 
• Generous paid time off includes vacation, wellness, and extended holiday schedule 
• Various development opportunities to enhance personal and professional life 
• Tuition reimbursement 
• Monthly Cell Phone & Wi-Fi reimbursement

Interested? We’ve got an opportunity for you.

The salary range for this position is $70,000 to $80,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.