Senior Brand Manager, Global Markets and Export

Conagra Brands

Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.

Position Details

Senior Brand Manager, Global Markets and Export
Chicago Illinois
Chicago, IL

The Senior Brand Manager, Global Markets and Export will be responsible for leading the strategic development and execution for the business. This leader must understand the consumer needs and wants and leverage them to create winning consumer strategies for communications and product positioning/development. Define strategies and translate those strategies into initiatives that will result in accelerated share and profit growth. Work closely with consumer insights, product development, sales, and manufacturing to optimize product lines and deliver sustainable profit growth. Lead and manage brand P&L and insure brand initiatives are consistent with alignment and priorities.

Position Responsibilities:

  • Lead and coordinate Strategic Plan and AOP for Global Market Strategic linkage development across business objectives/strategies/plans 
  • Consumer insight/segmentation, brand equity assessment, category/brand/geographic expansion, competitive analysis 
  • Develop and manage Brand equity (language, vision, strategy) 
  • Ensure Brand initiatives are consistent with agreed upon goals, priorities, strategies, and brand equities 
  • Innovation opportunity identification & core competency identification/opportunity assessment 
  • Develop, Align and Lead growth strategy initiatives 
  • Deliver financial plan for Brand/lines of business 
  • Identify financial and performance gaps and recommend actions to address 
  • Review/Approve volume forecast 
  • Recommend pricing strategy 
  • Understand/evaluate/critique Marketing & Trade plans 
  • Align business processes, drive priorities, and initiatives across assigned brand team/function to create seamless integration (deliver share, penetration and/or buy rate objectives) 
  • Anticipate future business needs and proactively gain alignment with cross functional partners 
  • Coaching and developing of ABMs, RMMs and cross functional partners to retain & develop talent 
  • Culture promoter of CAG both internally and externally

Position Qualifications:

  • Bachelor’s Degree and minimum 8 years of work experience in brand marketing or related field. 
  • Background in Consumer Goods (CPG) strongly preferred 
  • MBA Degree preferred 
  • International experience a plus 
  • Experience managing multiple projects at once in a fast paced, matrix management environment 
  • Ability to work with Remote Teams 
  • Experience identifying, building and delivering growth initiatives in the fast-moving consumer packaged goods industry. 
  • Financial Acumen 
  • Prior people management 
  • Proven ability to deliver initiatives that have been realized and contributed significant gains in the capture of market share, revenue and volume growth, and operational efficiencies. 
  • Demonstrated success anticipating future business opportunities or problems and developing strategies that address them proactively. 
  • Has successfully worked in matrix environments or Center of Excellence business models and can demonstrate aptitude for building productive, cross-functional teams that drive to specific medium- and long-range goals.

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