Senior Brand Manager, Hefty

Reynolds Consumer Products

Join Reynolds Consumer Products…a world of opportunities! We are passionate about achieving results and have fun winning as a team! We are committed to a diverse and inclusive workplace environment in which individual differences are recognized, respected and appreciated.

At Reynolds Consumer Products, we provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. Are you looking to build a strong career? Then we have an opportunity for you! We are searching aSenior Brand Managerto join our Hefty® Waste Bags team located at our headquarters in Lake Forest, IL

https://www.reynoldsconsumerproducts.com/

Position Details

Senior Brand Manager, Hefty
Job
Full-time
3/20/2023
Northern Illinois
Lake Forest, IL

Your Role:

As a Senior Brand Manager, you will manage the marketing responsibility and work in a collaborative environment to drive consumer demand for the waste bags category. You will have the opportunity to make your mark by bringing your experience, creativity and fresh thinking to Hefty Waste Team.We embrace and accept individual experiences and backgrounds to achieve a diverse and inclusive workplace.

You will also have the opportunity to:

  • Develop and launch marking plans, and analyze performance data and consumer insights to drive strong business results for the brand. 
  • Develop and execute annual US marketing plans including market share projections, budgets, advertising (print, digital, social, influencers, partnerships), consumer promotions, public relations. 
  • Work cross-functionally to achieve business results with Agency partners, Customer Marketing, eCommerce, Sales, Finance, Consumer Promotions, Research & Development, Supply Chain, and Category Management (sales presentations, media campaigns, etc.). 
  • Analyze key business trends and provide input on gaps and opportunities; present business updates to management and agency partners. 
  • Achieve business and brand objectives including volume, profit, and market share by distribution channel. 
  • Manage, evaluate and optimize advertising and promotional spending. 
  • Manage and commercialize items from beginning to launch for the Waste portfolio.

You will love it here if…

  • You are an effective communicator You enjoy working with a dynamic team (internal teams and external agencies & partners) 
  • You can successfully juggle multiple tasks at once and are comfortable with change 
  • You have a passion for analyzing data, problem solving and using data to drive business decisions

We need you to have:

  • BA/BS degree in Marketing, Business, or a related field; MBA preferred 
  • 7-10+ years of experience in CPG brand marketing 
  • Proficient in Microsoft Word, Excel and PowerPoint 
  • Solid business acumen with experience managing budgets/P&L 
  • Experience with retailer scan data analysis programs (Nielsen, IRi) 
  • Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from start to finish 
  • Experience in creative and media briefing, and developing and launching new products (including TV advertising campaigns) 
  • Experience in leading cross-functional teams
  • Demonstrated analytical skills for Food/Mass/Club/Dollar/Drug

Icing on the Cake:

  • MBA degree 
  • Experience with consumer research methodologies and new product development 
  • Knowledge of commonly used concepts, practices and procedures used in CPG industry

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