Senior Brand Manager - Kraft Mac & Cheese

The Kraft Heinz Company

About Us:

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Position Details

Senior Brand Manager - Kraft Mac & Cheese
Chicago Illinois
Chicago, IL

The Senior Brand Manager will be accountable for developing the overall brand strategies - plans - and programs for the mac & cheese portfolio - including Kraft Mac & Cheese - Velveeta Shells & Cheese - and Cracker Barrel Mac & Cheese. This position owns identification of powerful consumer insights to unlock growth - whitespace opportunities - new product concept ideas - and key customer plans. This includes broad exposure to all functional activities on the brand - including Consumer Insights - Advertising - New Products - Sales - Operations - and Finance - resulting in strengthened marketing fundamentals and a broad approach to driving business growth.

Key Components of the Role:

  • Build consumer demand for assigned brands/categories and formulate the brand's long-term strategy 
  • Drive development of portfolio strategy and evolution of the product line to best meet consumer and retailer needs 
  • Implement marketing initiatives in support of long-term strategies through leadership of the cross-functional team 
  • Own development of 3-year innovation road map 
  • Drive new product development including concept - pack - product - and go-to-market plans 
  • Lead cross-functional commercialization team to deliver product and packaging changes - including quality improvements - cost reductions and new item launches 
  • Lead conversations on new product opportunities or developments within set timescales and budgets 
  • Own strategic direction for brand communication and activation plans 
  • Lead the P&L for respective brands and categories and accountability for delivering profit- volume - and market share objectives


  • Bachelor’s Degree in Business - Marketing - or related field; MBA with Marketing emphasis preferred 
  • 7 + years of experience (3 years in marketing - product management - or brand management preferred) 
  • Prior experience leading a P&L preferred 
  • Ability to influence management - lead cross functional teams - handle simultaneous projects - and work through others 
  • Outstanding verbal - written and interpersonal communications skills 
  • Excellent organizational and project management skills

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