In Big G, we believe in the power of cereal to change lives. With nearly 4 consecutive years of share growth, we are soundly positioned as the leader of the $8.3B Cereal Category, with $2.4B in annual sales. As we look forward and chart a course towards undisputed leadership of a growing cereal category, essential to our success will be our ability to deliver consumer-first innovation that meets evolving consumer, customer, and business needs.
The Big G team is looking for a Senior Brand Manager of Cereal Innovation who will develop a balanced portfolio of new products that will help return the cereal category to growth. Our innovation portfolio consists of both brand strengthening innovation and category expanding innovation, both of which are critical to category health and growth potential. In this role, you will lead brand strengthening innovation on established brands such as Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs; build a joyful pipeline of culturally relevant and exciting news such as PJ Masks and Dunkaroos cereals; and invite lapsing consumers back to the category, by meeting new and emerging consumer needs and building new brands to deliver against them - such as our new Wonderworks KETO-Friendly cereals. You will lead activation across the 4Ps, building a TPO for each launch that meets consumer needs and delivers on our customers’ desire to unlock category growth. As you build holistic annual innovation plans, you will be accountable to deliver ~$120MM in annual RNS, with strong incrementality to both General Mills and the broader cereal category. The growth you deliver will be critical not only to the Morning Foods OU, but also to NAR.
The Morning Foods OU and Family Favorites BU (FFBU) is exciting place to be right now. We have iconic brands, we are leaders in the cereal category, and we are ready to lean in and return the cereal category to growth. We win as a team and are looking for an agile and creative leader to deliver breakthrough innovation.