Senior Brand Manager, US Marketing

Job Summary:

The Senior Brand Manager will lead brand building initiatives across the United States. The Sr. Brand Manager directs the work of a team of Brand Managers and/or Associate Brand Managers while also influencing cross-functional partners in a matrix organization to include Finance, Product Supply, MRA, IMP and Sales. This role will have specific responsibilities of managing the Remington Haircare business.

Primary Duties & Responsibilities:

The Senior Brand Manager, US Marketing will have responsibility for optimizing short- and long-term volume and profit performance for a brand portfolio by developing, championing & executing the strategic vision.

• Drive delivery of business objectives for the brand including net sales, operating profit, gross margin, and market share. (P&L leadership) 
• Lead development of Annual Operating Plan (point person for entire A0P process). 
• Lead development of brand building initiatives for North America; lead brief development and execution of commercial programs in partnership with creative agencies. 
• Provide clear direction to broader brand team to ensure brand initiatives are consistent with AOP; drive prioritization on resources (people, budget, capital) and keep team focused on core objectives. 
• Deliver excellence in execution by managing a rolling 18-month campaign plan tied to AOP. Execute clear, simple and frequent communication with the front end to ensure understanding and best in class execution of plans with retail customers. 
• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business. 
• Identify and lead process improvements at the brand or portfolio level. 
• Lead 4P Strategy (Product, Pricing, Placement, Promotion) for brand; Partner with sales on development, communication and execution of 4P Strategy in a timely manner. 
• Lead 18 month view of consumption and shipment forecasting for brand; Understand risk and opportunities with current year plan to deliver P&L goals and drive continuous improvement of plans to ensure all financial objectives are met; Lead gap closure efforts if required. 
• Effectively manage Advertising and Consumer Promotion budget. 
• Lead ad hoc reporting and analytics as required by the business. 
• Collaborate with internal and external partners to understand the target consumer and track to metrics to evaluate our effectiveness in reaching that consumer; Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance. 
• Own and drive strategic linkage across business objectives, strategies and business plans (AOP).

Education and Experience Profile:

• Bachelors Degree in business/marketing. Masters / MBA with concentration in Marketing degree preferred. 
• 6+yrs. experience in marketing with brand management (B2B - CPG companies) and experience in the following areas: a) P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply and b) Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development 
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions. 
• Proven ability to inspiring, motivating and coaching creative teams to deliver high performance and build talent. 
• Compelling communications in crafting and transforming a vision and strategy into actionable plans that inspires emotional connection (internal and external). 
• Strong analytics skills and experience with diagnosing and resolving complex problems and translating to business opportunities.

Required Skills:

• Excellent written and oral communication skills 
• Must exhibit strategic thinking skills (ability to see the big picture) 
• Must have ability to analyze complex data and situations and develop a range of simple solutions 
• Must be able to utilize quantitative, qualitative and syndicated research to develop brand plans 
• Must be an excellent presenter, with strong presence and an ability to influence key internal and external customers 
• Solid understanding of traditional business software applications (MS Office, etc.) 
• Must have strong ability to interact and collaborate with multiple functions throughout the organization 
• Strong Team Leadership 
• Must be able to manage & develop direct reports to maximize their potential 
• Travel up to 10% of the work time.