Senior Brand Manager, US Marketing

Spectrum Brands

Division Information:

Spectrum Brands' Home & Personal Care (HPC) Appliances business participates on a global basis in small electric appliances, shave/groom appliances and beauty appliances. Our well- known brands include George Foreman®, Black+Decker®, Farberware®, Breadman®, Juiceman®, Russell Hobbs® and Remington®. Our products appeal to consumer trends for healthy eating, stay-at-home cooking, creating today's new hair style and much more. We distinguish our product offerings from the competition by employing forward thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high quality, superior products that delight the end user.

Position Details

Senior Brand Manager, US Marketing
Southwest Wisconsin
Middleton, WI

Job Summary:

The Senior Brand Manager will lead brand building initiatives across the United States. The Sr. Brand Manager directs the work of a team of Brand Managers and/or Associate Brand Managers while also influencing cross-functional partners in a matrix organization to include Finance, Product Supply, MRA, IMP and Sales. This role will have specific responsibilities of managing the Remington Haircare business.

Primary Duties & Responsibilities:

The Senior Brand Manager, US Marketing will have responsibility for optimizing short- and long-term volume and profit performance for a brand portfolio by developing, championing & executing the strategic vision.

  • Drive delivery of business objectives for the brand including net sales, operating profit, gross margin, and market share. (P&L leadership) 
  • Lead development of Annual Operating Plan (point person for entire A0P process). 
  • Lead development of brand building initiatives for North America; lead brief development and execution of commercial programs in partnership with creative agencies. 
  • Provide clear direction to broader brand team to ensure brand initiatives are consistent with AOP; drive prioritization on resources (people, budget, capital) and keep team focused on core objectives. 
  • Deliver excellence in execution by managing a rolling 18-month campaign plan tied to AOP. Execute clear, simple and frequent communication with the front end to ensure understanding and best in class execution of plans with retail customers. 
  • Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business. 
  • Identify and lead process improvements at the brand or portfolio level. 
  • Lead 4P Strategy (Product, Pricing, Placement, Promotion) for brand; Partner with sales on development, communication and execution of 4P Strategy in a timely manner. 
  • Lead 18 month view of consumption and shipment forecasting for brand; Understand risk and opportunities with current year plan to deliver P&L goals and drive continuous improvement of plans to ensure all financial objectives are met; Lead gap closure efforts if required. 
  • Effectively manage Advertising and Consumer Promotion budget. 
  • Lead ad hoc reporting and analytics as required by the business. 
  • Collaborate with internal and external partners to understand the target consumer and track to metrics to evaluate our effectiveness in reaching that consumer; Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance. 
  • Own and drive strategic linkage across business objectives, strategies and business plans (AOP).

Education and Experience Profile:

  • Bachelors Degree in business/marketing. Masters / MBA with concentration in Marketing degree preferred. 
  • 6+yrs. experience in marketing with brand management (B2B - CPG companies) and experience in the following areas: a) P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply and b) Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development 
  • Proven capability to lead in a matrix organization driving collaboration across businesses and functions. 
  • Proven ability to inspiring, motivating and coaching creative teams to deliver high performance and build talent. 
  • Compelling communications in crafting and transforming a vision and strategy into actionable plans that inspires emotional connection (internal and external). 
  • Strong analytics skills and experience with diagnosing and resolving complex problems and translating to business opportunities.

Required Skills:

  • Excellent written and oral communication skills 
  • Must exhibit strategic thinking skills (ability to see the big picture) 
  • Must have ability to analyze complex data and situations and develop a range of simple solutions 
  • Must be able to utilize quantitative, qualitative and syndicated research to develop brand plans 
  • Must be an excellent presenter, with strong presence and an ability to influence key internal and external customers 
  • Solid understanding of traditional business software applications (MS Office, etc.) 
  • Must have strong ability to interact and collaborate with multiple functions throughout the organization 
  • Strong Team Leadership 
  • Must be able to manage & develop direct reports to maximize their potential 
  • Travel up to 10% of the work time.

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