Senior Brand Manager

About the Role:

This is a dual-brand leadership role focused on B2B SaaS marketing and eCommerce growth. You will be responsible for positioning and promoting Power2Practice to clinic owners, providers, and healthcare professionals, while also driving traffic, conversions, and retention for ShopForumHealth.com.

You must have proven digital marketing experience, including email and SMS campaigns, SEO, content strategy, funnel development, and performance analytics. Experience with Shopify, Active Campaign, and Klaviyo is essential.

Key Responsibilities:

For Power2Practice (B2B SaaS):

• Build and execute B2B marketing strategies targeting integrative medicine practices
• Create campaigns, funnels, and content to drive EMR demos, sign-ups, and retention
• Develop and manage lead generation assets, nurture sequences, email campaigns, and sales enablement materials
• Collaborate with sales, product, and onboarding teams to align messaging and strategy
• Optimize the P2P website and landing pages for conversion and SEO

For Inwell BIosciences ShopForumHealth.com (D2C eCommerce):

• Own the digital marketing strategy for our supplement eCommerce brand
• Manage product promotions, seasonal campaigns, and evergreen funnels
• Plan and execute email and SMS campaigns using Klaviyo & Active campaign
• Oversee product page optimization, SEO, and content updates across Shopify
• Assist in the migration of Magento to Shopify site
• Collaborate with design, SEO, and fulfillment teams to ensure a seamless customer experience
• Analyze sales performance and customer behavior to improve retention and revenue

Qualifications:

• Bachelor's Degree in Marketing, Communications, Business, or relevant field.
• 5+ years in digital marketing with B2B SaaS and/or eCommerce experience
• Deep familiarity with Shopify, Active Campaign is required
• Strong content creation, email marketing, and campaign strategy skills
• Experience in lead generation, nurturing sequences, and funnel building
• Proficient in SEO, Google Analytics, and eCommerce metrics
• Excellent project management and communication skills
• Passion for integrative, functional, or holistic health preferred
• Applicant must be authorized to work in the United States without the need for sponsorship now or in the future.

Preferred Experience:

• Ecommerce D2C experience required
• Healthcare SaaS or EMR marketing experience
• Experience working with product catalogs, cross-selling strategies, and supplement brands
• Familiarity with platforms like Sprout Social, ClickFunnels, WordPress, and social ad platforms
• Ability to manage cross-functional initiatives with developers, designers, and fulfillment teams

Compensation & Benefits:

• Salary: The annual base salary range for this position is $70,000 - $80,000. Annual base salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and or licensures. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations
• Location: Hybrid (2x a week) out of our Lisle, IL office
• Benefits: 401(k), 401(k) matching, Health Insurance, Dental Insurance, Life Insurance, Vision Insurance, Paid Time Off
• Visa Sponsorship: Applicant must be authorized to work in the United States without the need for sponsorship now or in the future.