Simple Mills is a rapidly-growing Chicago-based company on the forefront of the clean food movement, transforming center store grocery aisles with products made from simple, whole food, nutrient dense ingredients. In the company’s short history, Simple Mills has become the #1 bestselling natural baking mix, the #1 bestselling natural cracker, and the #2 bestselling natural cookie.
Distributed in 25,000+ grocery stores nationally from Whole Foods to Target and Kroger, the brand’s newest products include: Organic Seed Flour Crackers, Seed & Nut Flour Sweet Thins, and Soft-Baked Almond Flour Bars. Simple Mills has earned broad recognition from top magazines, bloggers, and industry associations - including a segment on our Founder & CEO Katlin Smith on NPR’s How I Built This in February 2021. Our products have been featured in a wide array of top publications including Vogue, Women's Health, Forbes, Business Insider, mindbodygreen, NOSH and many more. Simple Mills was also a 2020 Health Magazine Snack Award Winner!
The company’s mission is to enrich lives and bodies through simple, delicious, real foods. We strive to make healthful choices easy by offering food that tastes great in the moment and nourishes your body for the long-term. We’re here to positively impact the way food is made because we believe in clean, nutritious foods for a greater life. It’s that simple.
Role Description:
The Senior Brand Manager, Cookies and Baking will be a critical role in driving brand awareness, product trial, category share, and revenue growth. The role will be responsible for defining strategies to win with consumers and customers, grow our categories, and increase our share. It will leverage consumer insights, customer needs, and market trends to develop breakthrough marketing initiatives that create a competitive advantage for the brand and support company strategic and financial objectives. This role will also work closely with our internal Content & Creative team to ensure our brand and product positioning come to life through our owned channels. The position will report to the Senior Director of Brand Marketing.
Role Expectations:
Define strategies for Simple Mills to win the Cookies and Baking/Pancake categories by:
- Maintaining a deep understanding of category, competitive, and consumer dynamics
- Utilizing strong analytics to draw insights from data, diagnose performance, and identify opportunities
- Designing and executing consumer research to inform marketing strategy and execution
Lead Cookies, Baking, and Pancake go-to-market strategies, communications, and marketing plans by:
- Developing differentiated, breakthrough marketing plans for Cookies Baking/Pancake that build brand equity and bolster product velocities, in collaboration with internal and external creative partners
- Consulting innovation team on new product development and leading integrated launches for new products across paid, owned, and earned channels
- Overseeing packaging graphics for all Cookies and Baking/Pancake SKUs including new product innovation
- Approving marketing communications, creative, and content supporting Cookies and Baking/Pancake product lines
Manage Simple Mills Cookies and Baking/Pancake businesses, ensuring product lines deliver against revenue targets by:
- Optimizing product portfolio and fundamentals across the 4Ps to accelerate velocity growth
- Building strong account-specific plans, assessing performance, and optimizing activities based on learning, opportunities, and threats
- Crafting compelling sell stories and partnering with Sales on customer presentations to win new distribution
Guide commercialization projects for Cookies and Baking, including product renovation and new pack sizes/structures by:
- Building strong cross-functional relationships to motivate and lead teams through ambiguity and obstacles to successfully deliver projects on time & in full
- Effectively influencing and facilitating alignment among key cross-functional and leadership stakeholders to advance key projects and initiatives
Manage, coach, and develop one Associate Brand Manager and provide information mentorship to other teammates across the marketing team and broader organization
Performs other projects as assigned
Benefits of Working at Simple Mills:
- You will make a huge impact as a key member of an emerging brand that’s changing the way we eat and facing explosive growth
- Working with a unified group of passionate team members that are driven by healthy food that tastes good and fuels your body
- Integrating into a company that is passionate about its people and their development, with consistent in-office classes and trainings
- Employee benefits including health, dental, vision, life, disability, FSA/DCA account options, Commuter Reimbursement Plan, and a 401(k) plan
Compensation will be competitive for the ideal candidate. Starting in June of 2021, Simple Mills will operate a hybrid-model: a balance of in-person and virtual work determined by position, team, and personal needs. You must be able to work remotely at your own designated location with sufficient internet access to support video conferencing. You must also be willing and able to work at our Chicago office.