Senior Brand Manager

The primary purpose of the Sr. Brand Manager position is to drive business planning and execution for the Heated Cooking segment and contribute to the overall Home Appliance business delivery. This role will be responsible for developing and delivering the Annual Business Plan. Key customers include S&I Marketing, Brand Communications, Sales, Finance, Agency Partners, and Product Supply Teams.

Primary Duties & Responsibilities:

The Sr. Brand Manager, Regional Marketing will have responsibility for optimizing the 12-24 month volume and profit performance for a brand portfolio by developing, championing & executing the strategic vision.

• Plays a leading role in solidifying the marketplace position and marketing plans for Power XL, George Foreman, Black+Decker and Emeril Lagasse Heated Cooking segment
• Develops and executes annual operating plans and marketing plans that deliver financial objectives and align with brand strategies 
• Leads go-to-market launch plans for all Heated Cooking segment innovation and overall 4P strategic direction 
• Contributes to the development and execution of portfolio pack, pricing, trade promotion and distribution strategies 
• Participates in customer business planning process and collaborates with sales teams to ensure delivery of net sales and market share objectives 
• Drives SKU management portfolio for Heated Cooking segment 
• Develops and approves creative campaign briefs and corresponding media plans 
• Analyzes consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing programs 
• Collaborates with Strategy & Innovation counterparts and directs the brand to ensure the brand promise is threaded through all brand activities 
• Coordinates with E-commerce on development and implementation of activities in-field 
• Participates in monthly brand demand reviews, capacity reviews, and incremental sales opportunities 
• Assists in managing the A&CP budget to stay on track in delivering financial commitments

Education and Experience Profile:

• Bachelor’s Degree in Business/related field, MBA preferred 
• Minimum 6 years prior marketing experience in brand management with CPG company 
• P&L management experience 
• Solid understanding of P&L management, the 4Ps, brand foundational tools, and consumer insight identification 
• High familiarity with brand development planning, innovation and creative ideation processes 
• Strong skills and experience with diagnosing and resolving complex problems and opportunities 
• Demonstrated capability of building a strong, positive, winning and caring team culture and build talent 
• Ability to craft vision and strategy and make it come to life with actionable plans 
• Demonstrated ability to lead and inspire cross functional teams to deliver strong go-to-market plans 
• Highly capable of writing/evaluating initiative and communications briefs 
• Demonstrated capability to make tough, informed decisions quickly to keep performance on track 
• Entrepreneur can-do attitude to find ways to break down growth barriers 
• Demonstrated positive energy to effectively represent brand internally and externally

Required Skills:

• Excellent written and oral communication skills 
• Must exhibit strategic thinking skills (ability to see the big picture) 
• Must have ability to analyze complex data and situations and develop a range of simple solutions 
• Must be able to utilize quantitative, qualitative and syndicated research to develop brand plans 
• Must be an excellent presenter, with strong presence and an ability to influence key internal and external customers 
• Solid understanding of traditional business software applications (MS Office, etc.) 
• Must have strong ability to interact and collaborate with multiple functions throughout the organization 
• Strong team leadership 
• Travel up to 20% of the work time

Work Environment:

• Working conditions are normal for an office environment.