Senior Brand Strategist

RESPONSIBILITIES:

[STRATEGY DEVELOPMENT]

• Define a digital program's strategic vision and business goals to guide brand strategy development and execution 
• Develop strategies that drive client business performance 
• Analyze business, marketing and digital performance across products, markets, audiences, and channels 
• Create digital roadmaps to guide execution of programs and initiatives 
• Conduct consumer research (qual & quant) and synthesize data into insights and idea generation 
• Understand KPIs and how best to measure success in brand and digital strategy 
• Summarize findings and package in a way that supports a clear and compelling story

RESPONSIBILITIES (CONTINUED):

[ENGAGEMENT MANAGEMENT]

• Engage with clients to identify key strategic challenge(s) as well as digital business and marketing needs to be addressed; evaluate scope of strategic engagement 
• Work cross-functionally with other strategy colleagues, client partners, discipline leads, and other internal partners 
• Present strategy output and recommendations to clients and internal stakeholders 
• Facilitate workshops and ideation sessions 
• Lead strategic review of solution development; provide clear and timely feedback to ensure experiences, technology and marketing solutions are delivered on-strategy 
• Lead or participate in project post-mortems; capture key learnings and develop case studies as appropriate

[MULTI-CHANNEL AND CONSUMER EXPERIENCE VISION]

• Provide assessment and vision of the ideal ‘consumer experience’ by defining key capabilities that differentiate clients and meet consumer needs 
• Define cross-channel implications and opportunities 
• Define impact to brand and consumer audiences

[CLIENT ENGAGEMENT]

• Advise clients on strategic considerations and best practices for building effective digital organizations 
• Support business development efforts with research, structure, smart thinking and big ideas 
• Proactively seek out opportunities to deepen client relationships and "elevate the conversation" within client organizations 
• Remain up-to-date on relevant news, best practices and trends within the digital marketing, media, and technology ecosystem

• 5-8+ years of brand strategy experience for consumer-driven businesses within consulting or agency environments 
• Expertise in digital advertising, brand strategy, creative development and digital engagement 
• Proven experience leading strategy and digital roadmap projects in a complex business and marketing environment 
• Self-starter with an entrepreneurial spirit, vision and leadership to help facilitate change within a team and client’s organization 
• Excellent communication and presentation skills; dynamic (persuasive) in presenting ideas to clients and prospective clients 
• Adept at storytelling and able to simplify and clarify complex concepts 
• Must possess a rigorous analytical approach as well as abstract problem-solving skills (get to the answer via both "inspiration" and "perspiration") 
• Ability to develop strong client relationships and trust based on deep immersion into the client’s business 
• Strong interpersonal skills and team player with experience managing and training junior strategists 
• Must have a "change agent" attitude; constantly pushing us and our clients to new opportunities, approaches, ideas, perspectives, etc.