Senior Communications Coordinator

Job Summary:

The Sr. Communications Coordinator provides project leadership for portfolio of strategic initiatives across digital channels. This position contributes to supporting and advancing mission-critical communication efforts and digital projects as assigned. Manages content creation and organization, including tailoring messaging to different audiences, digital formats and distribution platforms. Collaborates with Department and Administrative Leaders to assess that projects meet both the goals of the individual department or program and the marketing and brand goals of the School.

Specific Responsibilities:

• Serves as project leader, in close collaboration with the director of digital communications, to manage the development and distribution of new content across digital channels, such as website, blog, social media, e-newsletters and digital screens, into formats compliant with McCormick brand standards. This includes: content inventory and assessment, requirements gathering and goal setting, management of digital content calendars, search engine optimization, and management of routine design tasks. Partners with internal clients (department stakeholders, program directors, and senior administrators) to develop consensus on project plans and objectives, provide project updates, gather relevant approvals for all work, and report on success metrics.
• Conceptualize and produce compelling digital content; act as a liaison for institutional priority areas to proactively review, communicate and support promotion of messages that may be of interest to the broader community. Serve as the primary communication contact for assigned department and program priorities, following up on marketing best practices, training needs, content analysis and actionable insights. Monitor department and program digital content efforts to ensure compliance, in collaboration with the larger Mar/Com team. Contribute to content optimization, testing and audience engagement efforts.
• Manage Digital Signage communication within McCormick and ensure branding alignment across digital assets. Develop and enforce policy guidelines for content and maintenance of displays.
• Serve as strategist for other digital initiatives, including projects related to development, dean’s office priorities, and administrative initiatives.

Miscellaneous:

• Performs other duties as assigned.

Minimum Qualifications:

• Bachelor’s Degree in Communication, Marketing, Journalism, English or equivalent combination of training and relevant experience. 
• Minimum Two years of experience in digital production and project management, including experience with primary ownership of content planning, creation, and maintenance across digital channels.

Minimum Competencies: (Skills, knowledge, and abilities.)

• Excellent written and verbal communication skills, including ability to compose narratives, write and edit compelling stories, blog and social media posts, presentations, web copy and newsletter content. 
• A working knowledge of HTML and CSS 
• Experience working with Adobe Creative Suite

Preferred Competencies: (Skills, knowledge, and abilities)

• Experience with SEO and digital marketing reporting via Google Analytics and other tools. 
• Ability to work independently as well as proactively seek out information from diverse groups and collaborate to create new and engaging content 
• Solid graphic and visual content creation skills 
• Social media outreach experience 
• Strong project management skills 
• Positive, can-do attitude and a strong attention to detail