Senior Communications Specialist - Audience Engagement

Northwestern Mutual

Northwestern Mutual is here for what’s most important—helping families and businesses achieve financial security for over 160 years. Through a distinctive big-picture approach, including both insurance and investments, we’re helping people navigate life and guide them to their goals today, and in the days to come. We combine the expertise of our financial professionals with a personalized digital experience and leading-edge technology to best serve our clients.

With $265.0 billion in assets, $28.1 billion in revenues, and more than $1.8 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than 4.5 million people who rely on us for life, disability income and long-term care insurance, annuities, brokerage and advisory services, trust services, and discretionary portfolio management solutions. The company holds more than $125 billion of client assets as a part of its wealth management company and investment services.

We are strong supporters of our financial workforce nationwide as well as our home office professionals in Milwaukee, WI. We’re continuing to grow, and we believe diversity makes us stronger as we help shape the future of financial security.

Position Details

Senior Communications Specialist - Audience Engagement
Southeast Wisconsin
Milwaukee, WI

What you will do:

Coordinates and implements communication programs, initiatives, and campaigns that align with Northwestern Mutual's strategic corporate communication priorities. These activities inform, educate, and influence a range of target audiences including the company's clients, prospects, key influencers, the field, employees and other partners.

How you will do it:

  • Efficiently publish content according to the editorial calendar, upon receipt of final content from the editors, including high-priority emails and all employee emails, including CEO messages and key messages from other SLT leadership
  • Manage channels and have a deep understanding of systems, audience segments, channel data and performance metrics
  • Provide guidance on effective content delivery to an audience based on channel data and related research Identify and resolve technology and platform issues and work with Digital Workplace team on system enhancements
  • Act as liaison to stakeholders regarding audience segmentation and content planning
  • Act as subject matter expert on publishing tools and platforms.

Bring Your Best! What this role needs:

  • Proven experience and proficiency using various publishing tools to produce high-quality web and email content
  • Quick to learn new publishing platforms and communication tools
  • Demonstrated interest in continuously developing knowledge and skills related to use of constantly evolving technology
  • Experience with using and managing enterprise distribution lists
  • Experience with transitioning to new enterprise communication tools and training others on tools is a plus
  • HTML familiarity and some Adobe Creative Suite experience (Photoshop, InDesign) is a plus
  • Bachelor's degree
  • 3 or more years of experience in professional communication, public relations, organizational communication, marketing or related communication field.
  • Strong written and verbal communication skills.
  • Ability to absorb information and convert to an understandable format.
  • Ability to build rapport, engage with and gain acceptance at all levels.
  • Ability to solve problems and analyze possible solutions to make business decisions.

Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off….and more

« Back