Senior Communications Specialist

Sun Country Airlines

ABOUT SUN COUNTRY AIRLINES

We’re not your average airline. We’re agile, resilient, and full of uncommon opportunity. Here, you can grow as part of an ambitious team that safely and collectively supports each other, our travelers, and our community. Together, we're making travel more attainable.

With more than 40 years of Minnesota roots, we're a unique hybrid low-cost carrier offeringdiverse services including scheduled flights to destinations across the U.S., Canada, Central America, and the Caribbean, as well as charter and cargo operations around the world. At Sun Country, you'll be part of a growing airline and an enthusiastic team focused on connecting our community with their favorite people and places.

https://suncountry.com/


Position Details

Senior Communications Specialist
Job
Full-time
5/6/2024
Twin Cities Metro
Minneapolis, MN

JOB SUMMARY

The Senior Communications Specialist is responsible for managing communications projects, implementing communications strategies and tactics, both internal and external for Sun Country. This role will take the initiative to gather, write, and edit content for consumers, news media, and Sun Country team members. The Senior Communications Specialist is both strategic and detailed, flexible, adaptable, and comfortable being a utility player who can tap their experience and skills to create content for multiple audiences and channels.

The Sun Country Communications & Brand team brings to life the Sun Country brand promise across multiple channels, at events, and through community partnerships. This position will report to the Senior Director of Communications and work collaboratively with all members of our Marketing department.

ESSENTIAL FUNCTIONS

Internal & External Communications

  • Execute internal communications strategy and tactics. 
  • Write, edit, and disseminate the weekly employee newsletter, featured articles on the website, press releases and other messaging. 
  • Serve as an editor for the communications team. 
  • Provide copywriting for consumer channels including email, website, and advertising. 
  • Identify and develop content for consumers in collaboration with the digital/e-Commerce team and social media team to drive SEO and bookings at Suncountry.com. 
  • Support the executive leaders to drive the external executive leadership communications strategy, such as LinkedIn. 
  • Lead the planning and coordination of quarterly town halls in collaboration with IT and external vendors. 
  • Strategize effective ways to communicate with deskless work groups such as pilots, flight attendants, maintenance, airport employees, etc., by partnering with leaders of those team members.

Media Relations

  • Support the Senior Director of Communications in managing inquiries from media and occasionally serve as a media contact to regional media. 
  • Support media relations initiatives, such as coordinating logistics and supporting preparation for media interviews. 
  • Partner with Sun Country department leaders to identify and develop potential story opportunities. 
  • Support reputation management initiatives by monitoring media coverage and social media. 
  • Crisis communications: Understand the emergency communication response plan and participate in regular training and drills. Participate in communications responses when irregular operations occur. 
  • Maintain broad knowledge of the company operations, products, performance, initiatives, and relevant employee stories and collaborate cross-departmentally to create content for social media and media opportunities. 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SUPERVISORY RESPONSIBILITY

  • None

QUALIFICATIONS AND EDUCATION REQUIREMENTS

  • Bachelor's degree in strategic communications, public relations, or related field 
  • 5+ years experience in corporate communications, employee communications, media relations, and/or consumer-facing communications and public relations 
  • Superior written and verbal communication skills with an ability to convey complex messages in a clear and engaging manner 
  • Strong knowledge of current media landscape 
  • Excellent AP style writing skills (candidates will be expected to provide unedited writing samples and complete a writing test) 
  • Experience working in a fast-paced, quickly-changing environment and comfortable with some ambiguity 
  • Highly organized with the ability to manage multiple priorities and projects with strong attention to detail 
  • Proficient in Microsoft Office skills, photo management tools, and email tools 
  • Customer focused and employee centric 
  • Passionate about travel, aviation, airlines, business, and hospitality 
  • Readiness to participate in communication response in the event of operational issues or in an emergency 24/7

PREFERRED SKILLS

  • B2C communications experience 
  • Comfortable presenting in front of small groups or speaking with reporters 
  • Comfortable coaching executives on communications 
  • Experience developing communications plans and managing the implementation of a plan Experience bringing colleagues along on communications projects and priorities 
  • Crisis communications training or experience.


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