Senior Content and Brand Strategy Manager

The Role:

Guidant Financial is excited to announce an opportunity for a remote Senior Content and Brand Strategy Manager! This role is all about combining a cutting-edge artificial intelligence (AI)-driven approach with a strong focus on brand to create impactful content. You’ll not only craft proprietary, high-quality materials but also lead efforts to enhance brand growth and thought leadership in accordance with our strategic marketing plan. If you’re a creative storyteller and a tech-savvy marketing innovator, you’ll thrive in this position as you share our brand narrative across various channels—including blog articles, videos, infographics, podcasts, and more. By harnessing AI, you’ll help our content stand out in a crowded marketplace, ensuring that Guidant’s unique voice and expertise resonate on every platform. You’ll also keep pace with the latest technologies, continuously refining our strategies based on insights from brand studies, rebranding initiatives, and comprehensive thought leadership campaigns.

What You'll Be Doing:

• Take charge of our AI-driven content strategy across all business channels, ensuring it harmonizes with our brand vision and thought leadership.
• Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.
• Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines; experience with tools like Adobe Creative Cloud or similar design platforms is highly desirable.
• Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.
• Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.
• Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.
• Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.
• Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.
• Promote innovative social media storytelling across all Guidant platforms.
• Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.
• Publish and manage articles, ensuring they adhere to both brand and SEO standards.
• Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.
• Develop concepts and oversee the production of video content that effectively communicates key brand messages.
• Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.
• Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

Additional Duties:

• Stay updated on the most recent developments in AI, social media, and fintech, and creative toolsets to leverage this knowledge to improve our content.
• Assist with various brand, partner, or corporate initiatives as the marketing plan evolves.
• Take on other responsibilities as needed.

Traits:

• Strategic Vision: The ability to develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adaptability: Proficiency in adapting various content formats (written copy, videos, infographics, podcasts) to fit different channels and optimize engagement.
• Creative Leadership: Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution, while also overseeing external creative resources.
• Collaboration and Communication: Effective collaboration with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences, along with managing the content pipeline from ideation to placement.
• Analytical Mindset: Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

Skills and Competencies:

• At least 5 years of experience in content placement, video editing, and branding is highly valued
• Show us your exceptional writing skills through samples of your work
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure
• Experience with WordPress for posting articles is preferred
• Background in video strategy, scripting, and editing would be beneficial
• It is crucial to have a solid understanding of branding and the dynamics of social media.
• Thrives in an independent setting where you can take initiative and work autonomously
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Benefits:

• Our People are Key to Success: Work with a team of smart, creative, fun and highly motivated people
• When You Grow, We Grow: Continue to learn with ongoing training, career pathing, and supportive leaders. For the last four years, Guidant has promoted more than 30% of our organization into new and exciting roles!
• Wellness: Top benefits and perks including comprehensive health coverage (with free premium option), competitive salary, paid parental leave and a generous 401k match. Be able to disconnect with Paid Time Off of 3 weeks and 11 Paid Holidays.
• Flexible Work Arrangements: Work from the enjoyment of your home office. We work with entrepreneurs every day; we want you to have autonomy within your work structure with company provided equipment.
• Awesome Culture: Be part of Guidant’s award-winning culture and have the experience to connect through coffee with senior leaders or hit a home run being part of our company sporting events.
• Empowering Equity and Inclusion: Be part of an inclusive work environment that gives employees a voice to speak up, be heard, and supported.

This is a fully and permanently remote work from home opportunity with a growing and stable company available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO 

The wage for this position is between $80,000 – $95,000 annually.