Senior Content Producer - EMC

The Enrollment Marketing Senior Content Producer (SCP) leads the department’s production of marketing and communications content for undergraduate, graduate and professional prospective students, assisting the Undergraduate Admission Office (UAO), Graduate and Professional Enrollment Management (GPEM), other Enrollment Management offices (that includes communication to current students), and colleges, schools and programs across the university.

Reporting to the Assistant Vice President for Enrollment Marketing, the SCP should have experience managing creatives, and have an experienced understanding of marketing and communications channels for enrollment marketing, as well as content strategy in higher education. TheSCPleads a talented team of marketing and communications professionals in the creation of content informed by market and marketing data, telling the Loyola University Chicago story to prospective students and related constituencies.

Specific Responsibilities

• Manages the Enrollment Marketing content production team, and project manager 
• Actively participates in the Enrollment Marketing leadership team, responsible for the strategic direction of the department’s work. 
• Collaboratively works with university admission leadership and their team members in initiating enrollment marketing content creation 
• Uses inbound and outbound marketing content to assist UAO and GPEM in recruiting students by generating leads at the top of the funnel and yielding prospective students throughout the funnel 
• Assists the Content Strategist as they articulate and manage enrollment marketing content strategy 
• Develops, writes, improves, and implements content across marketing channels and platforms (email marketing, social media, search campaigns, landing pages, admissions presentations, print materials, etc.) 
• Leads the enrollment marketing storytelling initiative through collaboration with University Marketing and Communications, and the University’s colleges, schools and programs 
• Establishes metrics to assess performance of content, and to adapt content 
• Manages Enrollment Marketing creative direction in alignment with University Marketing and Communications brand standards
• Other duties as assigned

Minimum Education and/or Work Experience

• Bachelor’s degree; master’s degree preferred 
• Eight years’ experience in marketing and communications working for university and/or agency

Qualifications

• Thorough knowledge of and experience with enrollment marketing channels and enrollment marketing content strategy 
• Experience managing creatives 
• Excellent writing skills including the ability to understand and alter tone/voice for different audiences 
• Excellent critical thinking and problem solving skills 
• Strong interpersonal skills, i.e., empathy 
• Curious and creative thinker 
• A commitment to implementing best practices
• An innovative, growth mindset that knows when and how to go beyond a best practice
• Experience with visual and written storytelling across marketing channels 
• Experience with implementing an organic social media strategy 
• Experience in visual media production will be considered a plus 
• Email marketing experience is preferred 
• Motivated by challenges and interested in professional growth 
• Interest in supporting the mission of Loyola University Chicago and the values of a Jesuit education

Computer Skills

• Proficiency with MS Office Suite, Internet, and email applications