Senior Content Specialist

We have an opportunity at our corporate offices in Chicago for a Senior Content Specialist  on our Health Solutions team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

This position develop and manage the AMA’s CPT content program including marketing/promotion. Work with subject matter experts to develop content in print, digital, video, and other formats for physicians, coders, digital health companies, and other relevant audiences. Ensure operational alignment including budgeting and vendor management with HS leadership and other internal and external stakeholders and maximize operational effectiveness and efficiency. Measure, monitor, and report progress against goals, and use data and audience insights to inform operational plans.

RESPONSIBILITIES:

Research and Content Development

• Manage AMA/HS activities related to the AMA’s CPT content program, including developing new content and managing existing content, such as CPT webinars and CPT News.
• Support the development of CPT content strategy.
• Manage content development and research initiatives, ensuring project plans stay on track and competing priorities are balanced based on resources.
• Present program developments recommendations to the HS Leadership; drive effort to ensure program support and garner buy-in from key stakeholders.
• Organize and create materials for presentations and develop and distribute updates to stakeholders.
• Collaborate with Health Solutions Programming and Events Manager, CPT Senior Marketing Manager and MMX marketing, web and communications team members to distribute content.
• Oversee and monitor effectiveness of messaging, marketing collateral, channels, marketing campaigns, events, and other promotions; develop program priorities and marketing strategies, define testing methods and identify tools and resources needed to ensure program success.

Program Management

• Manage and support the implementation of defined processes and systems for project execution, including the development of project plans, assembling of project teams, task coordination, and issue management.
• Deliver project tasks on time, with high quality, and ensure that deliverables/milestones are met.
• Report project status regularly and identify barriers to a project’s successful execution and potential solutions; coordinate activities with other internal teams as applicable and adhere to the project budget.
• Serve as the primary point of contact with vendors and other external stakeholders to ensure timelines are met and revised as necessary. 

Relationship Management and Operations

• Work with subject matter experts in CPT, digital health and others, including internal and external stakeholders, and vendors (as needed) to advance the goals of the AMA and other various related research and content development initiatives.
• Help facilitate the operational planning process to achieve objectives set for the areas of responsibility and defined project portfolio; drive quality and process improvement.
• Manage collaborations across internal business units, and coordinate and share progress.
• Support Health Solutions in budgeting, forecasting, vendor management, and managing invoices in collaboration with Health Solutions marketing team and Finance

May include other responsibilities as assigned

REQUIREMENTS:

• Bachelor’s degree is required; Master’s degree in business, healthcare administration, or a related field is highly preferred.
• 5+ years of work experience with content development in a health care environment and, and exposure to CPT across the health care ecosystem preferred.
• Demonstrated experience with program management.
• Proven experience identifying preferences of target audiences to adapt strategies and tactics accordingly.
• Demonstrated ability to work with individuals from different disciplines, contributing as a team member, as well as being self-motivated and a strong individual contributor.
• Demonstrated analytical and data-driven approach to decision-making.
• Ability to effectively manage time, prioritize work, and multi-task across assignments.
• Excellent analytical and writing skills.
• Polished speaking and interpersonal skills to develop and maintain internal and external relationships.

• Some travel may be required

This role is an exempt position, and the salary range for this position is $81,600 - $108,120. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee’s pay within the salary range will be determined by a variety of factors including but not limited to business consideration, geographical location, and internal equity, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan.