Senior Content Strategist

Antea USA, Inc. (Antea®Group) is seeking a highly motivated and experienced Senior Content Strategist to join our dynamic marketing team. This individual will be a strategic leader and executor, responsible for developing and implementing a comprehensive content strategy that drives demand generation and supports our overall business objectives. The Senior Content Strategist will serve as a critical liaison between Marketing, Practices, and Segments, ensuring consistent and impactful content delivery. This role will also provide managerial support and guidance to team members, fostering a collaborative and high-performing environment.

This is a full-time role located in our St. Paul, MN office.

Essential Functions may include but are not limited to:

• Developing and maintaining a comprehensive content strategy aligned with Antea Group's business goals and target audience needs.
• Planning, creating, and managing the execution of content across various channels, including website, blog, video, social media, email, and webinars.
• Conducting content audits and analyzing performance metrics to identify areas for improvement and optimization.
• Staying abreast of industry trends and best practices in content marketing and incorporate them into the strategy.
• Developing and implementing content strategies that drive lead generation and nurture prospects through the sales funnel.
• Collaborating with the demand generation team to optimize content for SEO and paid advertising campaigns.
• Identifying and leveraging content opportunities to support marketing campaigns and initiatives.
• Measuring content effectiveness, and report on ROI.
• Serving as the primary point of contact between Marketing, Practices, and Segments, ensuring clear and consistent communication.
• Facilitating collaborative content planning sessions and workshops.
• Gathering and synthesize input from subject matter experts to create compelling and accurate content.
• Ensuring consistent messaging across all platforms.
• Providing managerial support and guidance to team members, fostering professional development and growth.
• Overseeing content workflows and ensuring timely delivery of high-quality content.
• Promoting a collaborative and positive team environment.
• Assisting in training team members on content best practices.
• Developing content outputs that are centered around holistic campaign goals.
• Ensuring content aligns with overall campaign themes and supports the desired customer journey.
• Contributing to the strategic planning of marketing campaigns.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 10 years of experience in digital content marketing strategy, with a proven track record of developing successful content campaigns focused on demand generation.
• Strong understanding of demand generation principles and best practices.
• Excellent writing, editing, and proofreading skills.
• Experience with content management systems (CMS), marketing automation platforms, and analytics tools.
• Ability to think strategically and translate business objectives into actionable content plans.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Experience in the environmental or sustainability consulting industry is a plus.
• Demonstrated ability to provide managerial support and mentorship.
• Ability to work in a fast paced and changing environment.
• Ability to think holistically about campaigns.
• Potential employees must be able to satisfactorily complete a background check. They must also have a valid driver's license and good driving record.
• Authorization to work in the United States without sponsorship, now or in the future.

Personal Attributes:

• Strategic thinker and problem solver.
• Proactive and results-oriented.
• Highly organized and detail-oriented.
• Collaborative and team-oriented.
• Adaptable and flexible.
• "Strategic doer" mentality.

COMPENSATION AND BENEFITS:

The annual compensation range for this position is $85,000.00 - $105,000.00. Compensation will vary depending on the applicant’s job-related knowledge and skills, education, and work experience. 

Antea Group offers its full-time and part-time employees excellent benefits, including health, dental, and vision plans; life insurance; disability benefits; paid time off; 401(k); and a leading-edge wellness program.