Senior Copywriter, Hospitality

Kohler Co.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

Position Details

Senior Copywriter, Hospitality
Northeast Wisconsin
Kohler, WI


Kohler Co.’s award winning in-house creative team is seeking a dynamic and experienced Senior Copywriter to join the growing team.

This passionate and motivated individual will be responsible for concepting, pitching, and executing creative primarily for Kohler’s hospitality portfolio, which consists of an exciting and expanding group of businesses, including but not limited to:

  • Lodging: The American Club, Lodge Kohler, Inn on Woodlake 
  • Golf: Whistling Straits, Blackwolf Run 
  • Wellness: Kohler Waters Spa, Yoga on the Lake, Bold Cycle 
  • Culinary: The Immigrant Room, The Wisconsin Room, Taverne in the Sky 
  • Local: Kohler Original Recipe Chocolates, The Shops at Woodlake 
  • Events: Kohler Food & Wine, Frozen Fairways, Wine Pairing dinners, Artist Collaborations, and more

You will partner closely with the Associate Creative Director to drive the brand vision and execution of Hospitality. You will collaborate with designers, copywriters, and business partners to help creatively fulfill cross-channel deliverables. Reporting to the hospitality team’s ACD, your words, creativity, and bold thinking will provide an elevated voice and ensure the continued evolution of the brands.

While a collaborative approach is key, the following cover the main responsibilities:

  • Develop and maintain brand voice guidelines to carve a consistent path forward across a variety of channels. 
  • Train others on the voice of the brand. Ensure consistency. 
  • Collaborate with art directors and designers to develop fresh content that engages and delights customers. 
  • Write elevated copy for tactics across print and digital channels (billboards, social media, storyboards, scripts, emails, print collateral, and more). 
  • Manage multiple projects and deadlines with grace. 
  • Stay up to date on best practices; understand the nuances of paid & organic platforms. 
  • Champion and produce sophisticated editorial content. 
  • Present clearly, take feedback gracefully, move forward. 
  • Approach creative with a poetic spirit and a lively, journalistic mindset. 
  • Occasional travel required to research and immerse in the properties.


  • 5+ years of experience in advertising or an idea-led in-house agency. 
  • Hospitality and luxury brand experience is a huge plus. If not applicable, must have passion for the aforementioned. 
  • Bachelor’s degree in a relevant field preferred. 
  • A portfolio which demonstrates creative abilities, innovative thinking, craftsmanship, cultural awareness, and voice. 
  • Multi-channel experience is required. 
  • Solution-oriented, nimble problem solver, kind collaborator. 
  • Understands the importance of details. 
  • Travel up to 10-15% 
  • Clear and confident presenter, active listener.

The salary range for this position is $89,800 - $114,100. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.

« Back