Senior Copywriter Marketing Communications (Remote position)

WPS Health Solutions

The expertise WPS has developed over the years has enabled the company to become a successful provider of administrative services for the U.S. government. WPS Government Health Administrators manages Medicare Part A and Part B benefits for millions of seniors in multiple states, and WPS Military and Veterans Health serves millions of members of the U.S. military and their families through TRICARE and Veterans Administration programs. In addition to administrative work for the government, WPS Health Solutions offers insurance products through its WPS Health Insurance division, which includes:

WPS Health Insurance, the original brand, offers Preferred Provider Organization (PPO) health plans for individuals and groups, plus Medicare supplement plans and Medicare prescription drug plans for individuals who are eligible for Medicare.

WPS Health Plan, based in Green Bay, offers HMO and point-of-service plans to the group and individual markets in eastern and north-central Wisconsin.

EPIC Specialty Benefits, a leader in non-medical group benefits for more than 25 years, offers term life, disability, dental, vision, and voluntary benefits throughout the Midwest.

Position Details

Senior Copywriter Marketing Communications (Remote position)
Southwest Wisconsin
All Cities/Remote, WI

Are you a seasoned copywriter skilled at writing compelling advertising and marketing copy in a wide assortment of communication vehicles? Do you have a special knack for short clever hooks? If so, this may be the opportunity for you to work remotely and be part of an award-winning creative team!

We are seeking a Marketing Communications Senior Copywriter with a love of language to write for numerous and diverse channels including sales collateral, television commercials, direct mail campaigns, digital and print advertisements, member communications, newsletters, website copy, blog posts, social media content, video scripts, and corporate image materials,—from concept through completion under sensitive budget and time demands.

In this role you will:

  • Research, write, and edit a variety of printed and digital pieces for company campaigns in the health insurance industry, including brochures, direct mail, letters, postcards, flyers, presentations, and video scripts. 
  • Create and maintain copy for websites, blogs, and social media using industry best practices. 
  • Research, write, and edit all newsletters, including Live Healthy, Wise & Well, Provider Connection, The Leader, and Agent Advantage. 
  • Proofread and edit copy for clarity and adherence to brand voice and style. 
  • Work with graphic designers to ensure all materials are complete, accurate, and graphically cohesive to meet corporate design standards. 
  • Review and edit communications from/for other departments for internal or external purposes. 
  • Work in collaboration with other departments and represent Corporate Communications in meetings with cross-functional teams. 

This role could be a good fit if you:

  • Appreciate variety in your work 
  • Get excited working for a team that has proven success driving strong sales results 
  • Enjoy a dynamic work environment that thrives on creativity and exciting change 
  • Love to tell—and sell—great stories 
  • Have a knack for writing short clever hooks 

You’ll benefit from this experience by:

  • Seeing the results of your success by being a direct part of growing our business 
  • Having your best work submitted for awards and recognition within the advertising industry 
  • Working with a highly creative and collaborative team 
  • Enjoying a work from home opportunity 
  • Gaining a deeper understanding of the health insurance industry 
  • Working in an environment that serves our Nation’s military, veterans, Guard and Reserves along with their families

You need to have:

  • Bachelor’s degree in English, Journalism, Communications, Marketing, Public Relations, or related field OR equivalent post high school and/or related work. 
  • 1 or more years of directly related experience 

What will really stand out to us:

  • 3 or more years of experience writing advertising copy in a corporate or agency setting 
  • 1 or more years of sales/advertising/marketing experience 
  • An award-winning copywriting background 
  • Familiarity with health insurance/health care industry, with a focus on senior patients/customers 
  • Experience writing compelling copy within the bounds of a highly regulated industry 
  • Expertise in Microsoft Office and Adobe Creative Suite 
  • Experience using project management and/or proofing platforms, such as InMotion Ignite 

Compensation and Benefits:

  • Eligible for annual Performance Bonus Program 
  • 401(k) with dollar-per-dollar match up to 6% of salary 
  • Competitive paid time off Health and dental insurance start DAY 1 
  • Vision insurance 
  • Flexible spending, dependent care, and health savings accounts 
  • Short- and long-term disability, group life insurance 
  • Innovative professional and cognitive development programs

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