Senior Copywriter

CDK Global

With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.

We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.

From data scientists to sales and client service experts, we’re hiring to support your growth and ours - Green light your career.

Position Details

Senior Copywriter
Northern Illinois
Hoffman Estates, IL

CDK Global is looking for a Senior Copywriter to join our in-house Creative team.

The Senior Copywriter drives the creation of content and translates complex concepts into clear and compelling language for multiple audiences. They will work closely with other creatives, Marketing, and other internal teams to produce on-brand, multichannel pieces for Sales, Events, and Human Resources. The ideal candidate will have:

  • Strong insight and creativity, excellent time management and multitasking abilities 
  • An engaging portfolio of work 
  • An incredible work ethic 
  • A commitment to embody the CDK Global vision, core values and personality.

CDK Global offers a fast-paced environment with multiple projects and flexibility to present alternative or creative approaches to projects. From national customer-facing campaigns and internal initiatives to social media posts and editorial content, you will be instrumental in shaping a consistent voice and visual presentation for the CDK Global brand.

Past work samples are required. Please present samples as an online portfolio or equivalent.

Position Responsibilities & Essential functions:

  • Create informative content and conceptual work, including but not limited to: external marketing, internal communications, events, sales collateral and social media 
  • Be able to drive content and integrate input and feedback from numerous stakeholders, and be willing to go through multiple iterations of a draft 
  • Ensure content aligns with business goals and adheres to corporate brand standards, style guides, and legal and compliance guidelines 
  • In addition to creating new content, the Senior Copywriter may also be asked to proofread and edit existing material for proper grammar, punctuation and usage and adherence to company brand standards and best practices 
  • Have an excellent understanding and proven ability of writing Marketing content for a global and/or targeted audience 
  • Ability to concept new ideas with minimal information 
  • Be a key driver in creative meetings and brainstorms 
  • Research industry-related topics and identify gaps in our content 
  • Organize content and message structure to best suit the end user 
  • Write original copy for ads and social networks 
  • Prepare and help publish articles that describe our company and products 
  • Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters) 
  • Use SEO practices to optimize articles and increase visibility 
  • Liaise with Designers to enrich text with visual aids, like images and charts 
  • Shape language and tone used in sales emails, banners and brochures 
  • Create and oversee reports on content (e.g. weekly or monthly) 
  • Interview clients, industry experts and internal teams 
  • Monitor metrics related to our content, like web traffic and conversion rates 
  • Ensure all content is up-to-date 
  • Draft and write scripts for broadcasts and videos 
  • Collaborate effectively with clients and other team members 
  • Support the team throughout the execution of campaigns and projects from start to finish
  • Flexibility in scheduling time as needed. Some extended weekday hours should be expected 
  • Contribute new ideas, techniques and feedback 
  • Communicate regularly with clients, Project Managers and other Creative team members 
  • Concept high-level campaigns and projects with multiple deliverables while understanding the effect on the user experience and behavior 
  • Show attention to detail while working on multiple projects at different stages 
  • Excellent organizational skills

Qualifications & Job Requirements:

  • 5+ years of experience in an agency, in-house agency and or marketing environment as a Senior Copywriter or similar role. Auto/Technology experience is a plus. 
  • BA in English, communications, advertising, journalism, marketing or related field preferred 
  • A portfolio of marketing content that exemplifies superb writing skills and an ability to develop creative solutions, from succinct promotional copy to long-form articles or reports 
  • Examples of leading content for large scale marketing campaigns 
  • Able to work both independently and in a collaborative, team-oriented environment
  • Excellent interpersonal and written communication skills 
  • Strong understanding of proper grammar usage 
  • Must be proficient in MS Office and comfortable working on a Mac; Adobe CC experience is a plus 
  • Problem-solving skills 
  • Excellent understanding of creative process 
  • Flexibility and willingness to adapt ideas to meet technical criteria


  • Accept feedback and be able to work positively 
  • Encourage others to share and explore ideas 
  • Keep up with industry trends and competitive output

CDK Global knows you have passions outside of work. You have family, friends, sporting events, and lots of things going on. That’s why we offer a comprehensive benefits package to not only take care of you but your family as well. All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

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