Lead concepting and copywriting for all modern marketing channels, including:
- Corporate initiatives
- Digital display ads
- Editorial blog content
- Feature content for catalogs
- Social content and paid social advertising, primarily for Instagram and Pinterest, across various formats and media types
- Store signage and windows
Partner with creative design, marketing strategy, copy editing, media and PR to develop creative work from idea to flawless execution.
Develop proactive ideas and innovative creative solutions that address brand and business goals.
Bring style, culture and trend inspiration to the team.
Present concepts to project stakeholders and marketing/creative leadership with clarity and conviction.
Mentor mid- and junior-level copywriters.
Maintain brand standards and consistency of brand voice.
Attend photo and video shoots when necessary.