Senior Copywriter



MOBE guides people to better health and more happiness. Behind our innovative health solutions is uniquely human philosophy. We believe that person-to-person connections and understanding can make a difference in a world where self-care can be complicated, and health care is ever-evolving and complex.

MOBE works with insurance companies and large employers to provide health solutions to people who are frequent users of the health care services, but are not experiencing optimal results. We combine data analytics, digital health, and a novel one-to-one personalized approach to impact health outcomes positively.

Supporting people is at the core of our business, employees included. MOBE is a high-growth organization with a culture built on trust and collaboration. Consistent across our teams and offerings is a belief in the power of people doing good together. We genuinely care about people and consider our workforce the most significant asset.

Position Details

Senior Copywriter
Twin Cities Metro
Minneapolis, MN

Your role at MOBE:

A Senior Copywriter is responsible for creative ideation and execution of various projects and initiatives that support Marketing efforts at MOBE. Responsible for delivering best-in-class brand experiences, you'll bring ideas to life that not only meet business objectives, but that also meet the needs of our audiences.

As a successful Senior Copywriter, you will collaborate with other creative team members to ideate and execute work across a wide range of creative assignments, including multi-channel campaigns (in both print and digital). You will be responsible for writing on-brand copy that meets strategic marketing goals, yet that also delivers on providing an optimal experience for our audience. You'll maintain an in-depth understanding of our brand voice and deliver content that not only informs, but also inspires.

This position reports to the Director of Creative Services.


  • Concept and write content for multi-channel initiatives, including direct mail, email, landing pages, web, paid media (display), social media (paid and organic), and OOH. 
  • Participate in strategy sessions and kick-off meetings; adding to discussions with thoughtful contributions and observations. 
  • Collaborate with other creatives to ensure assignments meet project requirements and business objectives. 
  • Help organize, maintain, and support creative writing standards and proofing guidelines. 
  • Prioritize and balance a large capacity of work, avoiding obstacles or delays through clear communication with creative teammates and project managers. 
  • Apply a strategic lens to creative problem solving, and present work in a clear and concise way. 
  • Adhere to brand standards when writing to provide a consistent and compelling experience for our audience. 
  • Support content reviews and proofread whenever needed (or provide guidance to team Proofreader on writing standards). 
  • Understand business products/services/objectives through research and cross-functional conversations. 
  • Support the MOBE Marketing team with high-quality work and 'out-of-the-box' thinking. 
  • Mentor and guide emerging writing talent, as needed. 
  • Other duties as assigned to help drive to our Vision, fulfill our Mission, and abide by MOBE's Guiding Principles.


  • Bachelor’s degree or equivalent. 
  • 5+ years of writing experience in a creative setting with a solid portfolio demonstrating breadth of writing/related experience. 
  • Superior writing skills and understanding of best practices in digital and print production and development. 
  • Background/experience in digital (web, UX, social). 
  • Proficient in Microsoft Word. 
  • Experience with submitting work for review using a project management tool (ex: Wrike). 
  • Understanding of grammar, usage, and documentation considerations (adhering to Chicago Manual of Style or similar). Ability to adhere to writing standards according to brand guidelines. 
  • Excellent communicator (both verbally and written). 
  • Pro-active team player and self-starter. Ability to support a positive work environment (remote or in-person). 
  • Driven by curiosity. Creative thinker with a problem-solving mindset. 
  • Well-organized with a strong attention to detail. 
  • Adaptable. Able to work in a rapidly changing environment. 


  • Agency experience a plus. 
  • Experience in B2B and B2E. 
  • Familiarity with Adobe Creative Cloud. 
  • Desire to be part of an organization looking to transform health culture.

Guiding Principles:

We want employees who are kind, talented and committed, who live by our guiding principles and choose to work at MOBE because of these principles.

  • Care about people. We only succeed in our mission because we take good care of our own with the same energy, empathy and expertise we bring to the MOBE program. We honor who people are at work and outside of work.
  • Attitude counts. Our people believe in a friendly, human approach to helping people with their health and enjoy a culture built on trust, positivity, and well-being.
  • Do good together. As a mission-based organization, we need people who like to collaborate and are energized by doing good things.
  • Believe in the power of human potential. We need people who want opportunities for personal growth and believe in making a difference in the health care space, person by person.
  • Embrace new ideas. As a high-growth organization, we need people who have the energy and flexibility to innovate and evolve with our program.
  • Apply learnings. We learn by doing, and we’re going to get better at helping people by being able to anticipate their needs. We need people who embrace continuous improvement and are dedicated to delivering results.
  • Be relentless in the pursuit of awesome. MOBE offers a unique opportunity to help others lead more fulfilling, enjoyable lives. We need people who are ready to embrace this mission.

Collaborative, works as part of the team to successfully achieve common goals

« Back