Why This Role Matters:
You’ll lead the strategy, architecture, and governance of
Oshkosh Corporation’s corporate brand during one of the most exciting
transitions in our company’s history. From overseeing our hybrid house of
brands to crafting compelling cross-portfolio narratives and shaping the visual
and verbal expression of who we are, this is your opportunity to make a lasting
mark on a brand with global impact.
You will play a key role in elevating how our
stakeholders—including investors, team members, prospective team members,
customers, civic leaders and the media—perceive Oshkosh, building on our
current momentum to shape the next chapter of our story.
What You'll Own:
- Brand Leadership: Define and evolve our corporate brand
strategy, architecture, and governance—including technology and ingredient
branding.
- Narrative Development: Create compelling, data-driven brand
stories that resonate across multiple audiences and showcase our innovation and
value.
- Creative Oversight: Guide visual brand expression through
photography, video, design and trade show presence. Push creative boundaries
while maintaining brand integrity.
- Digital Brand Experience: Lead the evolution of our
corporate website and paid digital strategy to ensure best-in-class performance
and alignment.
- Measurement & Optimization: Drive brand health research,
using metrics like awareness, preference and loyalty to refine strategy and
prove ROI.
- Stakeholder Collaboration: Partner across segments, business
units, functions and the global branding and communications team to unify our
brand story and connect the Oshkosh Corporation to its portfolio of brands.