Senior Creative Brand Copywriter

Our Senior Creative Brand Copywriter develops original, compelling and on-brand copy that aligns with strategic communication objectives for multi-channel marketing materials. Provides effective, results-oriented copywriting that spans across all digital and print channels to support sales, marketing and WPS’s overall business goals. You will collaborate across teams and with other marketing staff to brainstorm ideas and strategies to best represent our products, craft impactful messaging and help develop creative marketing collateral that will resonate with our target audience and produce the most successful results possible.

How do I know this opportunity is right for me?  If you:

• Enjoy writing creative, on-brand, results-driven promotional copy, marketing collateral, media advertising, video and websites for internal and external tactics designed to boost our brand awareness and increase sales.
• Can engage in ongoing creative collaboration and market strategizing sessions.
• Want to work with product and marketing managers to better understand, serve and help execute marketing materials that support  goals.
• Have developed versatile, brand-specific copy that adapts seamlessly across platforms and formats.
• Excel at contributing to creative concepting and treatment development for multichannel marketing campaigns.
• Drive the creation of original concepts that result in effective and compelling communication.
• Like to translate creative concepts and business strategies into striking, engaging copy.
• Like to craft sharp, engaging and culturally relevant brand messaging that resonates with audiences.
• Have developed and maintained a clear and consistent brand voice at enterprise and business line levels.
• Contribute to the establishment, enforcement and evolution of copywriting best practices within the organization.
• Act as guardian of content and the recorder of all copy changes throughout the creative process.
• Maintain awareness of trends in marketing, culture, brand voice, ensuring collateral feels fresh, modern, topical and unexpected.

Minimum Qualifications

• Bachelor’s degree in related field or equivalent post high school and/or related work experience.
• 7 or more years of experience writing for multi-channel marketing campaigns.
• 5 or more years of copywriting, editing, grammar and proofreading skills with a working knowledge of marketing and media.
• Possess a portfolio of full-funnel, brand-driven work that demonstrates big-idea thinking, strong storytelling and versatility across media platforms.
• Strong experience thinking conceptually, writing in multiple formats and developing multi-platform campaigns.
• Understanding of different language styles that appeal to various target markets.
• Demonstrated experience executing strong, engaging marketing writing that aligns with strategic inputs and is highly relevant to the audience.
• Understanding of differences and limitations when writing across different media channels, as well as the most effective ways to capitalize on the strengths and capabilities of each.
• Highly motivated, organized, flexible, detail-focused and able to bring enthusiasm and commitment to writing projects. 

Preferred Qualifications

• Proven experience leading projects and ability to work on your own at the business and enterprise level.
• Experience working in Healthcare, Health Insurance or Federal Healthcare Government Services environments.
• Strong experience using Word, Pages, Keynote and PowerPoint. 

Salary Range: $80,000 - $115K

The base pay offered for this position may vary within the posted range based on your job-related knowledge, skills and experience.