Senior Creative Copywriter

Vortex Optics

Vortex Optics is a dynamic, growing and fast-paced organization, focused on providing our customers with an experience unsurpassed by anyone. Our employees thrive in situations that require demonstrating our core values: 

  • About You
  • Customer is King
  • Willingness to Shovel Snow
  • Be the Buffalo

Every Vortex product that leaves our door is covered by our Very Important Promise Warranty. The Vortex VIP Warranty simply means, if you ever have a concern, issue or want to order a Vortex product, you will be met with a customer experience that will exceed all expectations! Our promise is unlimited, unconditional and lasts a lifetime. Whether your Vortex role is in Sales, Customer Service, IT, Marketing, Finance, NPD or Operations, every day starts with supporting that promise and PUTTING THE CUSTOMER FIRST!

Position Details

Senior Creative Copywriter
Southwest Wisconsin
Barneveld, WI

Are you passionate about words, hunting, shooting, and the outdoors? Do you live for creative problem solving and collaboration? If that brings a smile to your face, there’s a place for you on our growing team! Starting on day one, make a difference on a team where your voice matters, the creative freedom to grow professionally while taking on challenging, diverse projects in apparel, optics, and whatever comes next. Bring your unique point of view and help create experiences our customers will never forget.

Vortex is looking for a lead copywriter to connect with our customers and represent the voice of Vortex Nation! Write headlines that inspire, engage, and push the brand forward. Create a variety of content that is relatable, easy to understand, and serves our customer’s needs. Contribute on a team to develop marketing strategies and launch exciting new products.

  • Bring the customer’s voice to life through engaging content, consistently looking for new ways to reach Vortex Nation
  • Ensure copy is consistent with our brand voice, style, and tone across platforms, while being clear, concise, and grammatically correct
  • Generate concepts and copy for a wide range of disciplines from experiential to branding, narrative writing, ad copy, and beyond
  • Create innovative and descriptive copy for a variety of mediums, including catalog and web, marketing campaigns, advertisements, emails, brand narratives, sales collateral, and packaging in support of Vortex’s marketing strategies and objectives
  • Manage and write for the Vortex blog on a consistent basis, while tracking and evaluating effectiveness, and coordinating supplemental materials and guest writers
  • Write and edit press releases for new product launches, announcements, etc. 
  • Lead apparel description copy and product naming Interpret creative direction and adapt points from creative briefs into persuasive copy concepts 
  • Analyze media coverage and industry trends to assist in the development of story/pitch ideas 
  • Propose copy concepts and underlying strategic thinking to stakeholders 
  • Customize content for optimal performance on specific platforms and channels 
  • Collaborate and coordinate with team members to turn technical knowledge into content and spot new content opportunities 
  • Familiarize yourself with the product, target audience, and competitor activities in the market 
  • Maintain copy style guide and brand personas 
  • Other duties as assigned
  • BA/BS or equivalent working experience in marketing or communications
  • 3-5 years of experience writing product and editorial copy, research and interviewing skills; experience with customer focused consumer brands is a plus
  • Knowledge/interest in shooting sports, hunting, and the outdoor industry
  • Strong presentation, communication, and interpersonal skills
  • Comfort working at a fast-pace, ability to manage multiple projects at once, and a strong sense of urgency and responsibility
  • Expertise with proper spelling, grammar, punctuation
  • A portfolio with examples of your writing is a must for this position
  • Demonstrated ability to write in Vortex Nations voice; copy test required

When you join Team Vortex, you’ll enjoy:

  • Great health, dental and vision insurance 
  • Paid time off (PTO) and holidays 
  • 401(k), life insurance and short- and long-term disability 
  • Various onsite amenities including a fitness center, a nature preserve with walking trails and dog friendly work areas 
  • Neighboring daycare facility 
  • Casual and flexible work environment 
  • Employee discounts on industry leading products

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