Senior Designer

Overall Summary:

The Senior Designer partners with a copywriter to deliver compelling print and digital concepts, formats, and layouts.  They work with multiple clients in a wide variety of verticals to create effective communications and multi-channel campaigns.  

Primary Duties/Responsibilities:

• Lead creative development from concept to execution from a blank page or format spec sheet; partner with a copywriter as needed.
• Oversee freelance designers or copywriters and/or partner with them.
• Utilize outside production resources to execute concepts for the marketplace if needed.
• Apply a client’s brand voice to execution; ensure it is present in all creative deliverables.
• Apply best practices of information hierarchy, emotionally resonant messaging, and persuasive creative concept; appropriately following brand standard guidelines. 
• Craft solutions using creativity and best practices to generate response in multiple verticals including Insurance, MSO (cable TV), Financial Services, Healthcare, Non-Profit, and Automotive.
• Manage deadlines for multiple projects, sometimes with multiple versions.
• Create a portfolio filled with creatively applied persuasion; including direct mail and print, as well as any other media that exhibits creative abilities.
• Collaborative with Data Strategists, the Executive Creative Director, Copywriters, Customer Engagement Managers, Account Managers, Project Managers and Salespeople to timely deliver impactful execution.
• Provide direction of both in-studio and on location photography; find appropriate stock if needed. 
• Build and shape agency-level, strategically driven creative presentations in InDesign or other creative platform.
• Create and execute multi-channel national marketing campaigns.
• Design and develop branded collateral and POP materials
• Support content initiatives for IWCO branding and promotion under our Making Better HappenSM platform.
• Perform other (or other related) duties as applicable or assigned.  

Required Skills/Abilities/Competencies:

• Ability to manage multiple projects and prioritize effectively.
• Understanding of direct mail information hierarchy best practices.
• Understanding of trade show booth design and engagement.
• Composure in quick turnaround and/or high-stress situations.
• Strong presentation skills; ability and willingness to engage with clients and persuasively deliver presentation content.
• Knowledge of, or desire to learn, simple video editing using Vimeo Create.
• General understanding of paper and weights.
• Ability to clearly communicate ideas verbally and in writing
• Ability to sketch or draw.
• Ability to work on a variety of project formats.
• Understanding of universal proofreading marks.
• Adobe Creative Suite and Microsoft Office Suite proficiency.

Education and Experience:

• 12+ years of agency experience. 
• Bachelor’s degree with Graphic Design focus.
• Previous experience with both conventional and digital printing.
• Experience with digital design (email/web).
• B2B and B2C experience.
• Direct response marketing experience.
• Extensive experience with color separations (both spot-color and CMYK printing) and file building requirements for projects with four-color and/or black/spot color plate changes on press.
• Experience working in an agency environment.
• Cross-channel creative development including direct mail, email and display ads.
• Experience in Macintosh OSX, InDesign, FTP file transfer, font management, color spaces: CMYK vs RGB, Hex, file formats.
• Experience using project management software.
• Experience with UI & UX strategy and best practices; TV/Video concept, storyboarding and production.
• Cutting, assembling comps/proofs experience a plus.

Salary:

The starting salary range for this position is $72,000-$98,000.

At IWCO, base pay is determined by job-related knowledge, skills, credentials, and experience, along with factors such as role scope and location. Candidates seeking compensation outside of the posted range are encouraged to apply and will be considered based on their individual qualifications and/or may be considered for other positions.   

Pay is influenced by a variety of factors specific to the position, including market conditions and, in some cases, education, work experience, and certifications. Beyond competitive pay, IWCO is committed to supporting our team members and their families with comprehensive benefits. These may include health, dental, and vision insurance, life insurance, and other wellness programs. Eligible employees also enjoy 401(k) plans, paid holidays, vacation time, sick leave, and more. At IWCO, we invest in you so you can take care of what matters most.