Production & File Preparation: Set up files and standardized templates to be scaled and reused (sizes, format, etc.), revisions to existing work, manage release of files for production and oversee pre- and post-production needs; basic production artist skills: versioning, resizing, clipping, etc.
Creative Development: Lead and execute from initial design concepts through to full stage for a wide variety of outputs such as print, social, digital, campaigns, event fulfillment, video, motion design animations with effects, and more. Creation & edits to iconography, typography, infographics, illustrations, and other designs; photo retouching; purchase of external creative assets (stock imagery, video, plug-ins, etc.) as needed; develop and implement new communication solutions to meet the needs of the target audience. Familiarity creating and implementing accessible (WCAG 2.1) designs, HTML, CSS or front-end implementation. Knowledge of user experience (UX), accessibility, information architecture (IA), design principles, form design and grid layouts. Design and implement end-to-end digital experiences for all supported screen sizes, device types, and user contexts (Responsive Design/Adaptive Design). Maintain brand consistency across all projects.
Digital Problem-Solving: Utilize and acquire skills in new technology including Marketing Automation and a Digital Asset Management tool; creation of self-service templates; stay current with best practices, trends, and industry techniques to share ideas and knowledge with others to ensure creative team is kept to standards; take courses to gain and improve skills and capabilities where needed
Production Efficiencies and Project Management: Collaborate with internal and external vendors, clients, and creative associates; streamline internal processes without compromising quality; develop guidelines to help define all production requirements including proof-reading guidelines, image and file storage/naming conventions, archiving, and be a steady enforcer of production standards. Take accountability for managing project timelines and meeting deadlines.