Senior Digital Marketing and Communications Specialist

American Hospital Association

The American Hospital Association (AHA) is a national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. We are currently seeking a Sr. Digital Marketing and Communications Specialist for our personal membership group - the American Society for Healthcare Engineering (ASHE). Please visit us at This position is based in our downtown Chicago office.

Position Details

Senior Digital Marketing and Communications Specialist
Chicago Illinois
Chicago, IL

The Senior Digital Marketing and Communications Specialist is accountable for all digital marketing and communication products and is responsible for managing ASHE's digital communications via websites, social media, mobile and email. This individual will support key ASHE strategic priorities and operational effectiveness by working collaboratively with ASHE and AHA staff, along with external partners to support both new and current digital marketing and communication campaigns. This individual will improve ASHE’s digital presence through targeted plans, marketing automation, high conversion rates, repeat customers and lead intelligence. The Specialist will also monitor digital performance and KPI’s to ensure we continually achieve and exceed targets while maintaining a positive return on our investment. Advanced project management experience is required.

  1. Develops and implements marketing strategies to optimize digital marketing effectiveness and enhance user experience. 
  2. Administers and utilizes email marketing platform for member communications that includes but is not limited to: content layout, ad placement, automation, list management, debugging HTML, distribution, tracking, testing and reporting for advertisers and ASHE staff. 
  3. Maintains web content management system for all ASHE websites and digital communication platforms (social sites, email platforms and mobile apps), which includes but is not limited to: planning, design, testing, daily content maintenance, troubleshooting technical issues, integrations, database repositories and forms. 
  4. Develops comprehensive digital communication strategies for ASHE social media pages, including paid social media and Twitter Chats. Identifies, interprets and implements emerging social media trends and social tracking tools to more efficiently and effectively achieve business goals. 
  5. Lead project stakeholders on content, design, AHA IT and digital communications professionals and outside vendors to ensure compliance with AHA & ASHE guidelines, as well as improving the functionality of the websites. 
  6. Oversee web and digital communication software tools and ownership and development of website budget. 
  7. Manages Google analytics, webmaster tools, and SEO tools for ASHE. Conducts monthly reporting and plans and implements campaigns to increase traffic to the websites and ROI on purchased platforms. 
  8. Continually improves ASHE’s websites and other digital communications platforms by researching, evaluating, recommending and implementing solutions and new functionality that help drive value. 
  9. Provides support to the marketing and communications team and ASHE staff for new online project development and special initiatives. 
  10. Develops and implements strategic membership engagements, including the My ASHE Online Community, engineering week campaigns and creating volunteer opportunities.



  • Bachelors or better in Marketing Management or related field.



  • 5 years: 5 - 7 years Minimum 5 years of digital marketing experience is required. 
  • Experience with email marketing automation such as Real Magnet or Marketo or similar. 
  • Proficient in Adobe Design suite, Google analytics, and other web/social traffic measurement tools.

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