The American Hospital Association (AHA) is a national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. We are currently seeking a Senior Digital Marketing and Membership Specialist for the American Society for Healthcare Risk Management (ASHRM) in Chicago.
The Senior Digital Specialist, Marketing and Membership is responsible for supporting ASHRM goals, in collaboration with the marketing/communications team, by developing and implementing campaign strategies, planning, writing copy, executing/automating communications, tracking and reporting results using analytics and tracking.
The digital strategist plays a significant role in the definition and implementation of ASHRM’s digital strategy, encompassing all public (web sites, landing pages, microsites, and social sites) web properties; paid, earned and owned digital media; and all supporting infrastructure (web content management, analytics, social platforms, marketing automation platforms).
His/her knowledge of marketing strategy, and exceptional writing and technical skills will be utilized to create and execute marketing and communications initiatives to help increase member and prospect engagement and drive revenue. This individual serves as project lead for ASHRM membership growth through recruitment and retention efforts, and support ASHRM chapters. This individual will support ASHRM’s digital presence through targeted plans, marketing automation, high conversion rates, repeat customers and lead intelligence. This position will also support ad-hoc projects of the marketing department.