Senior Digital Marketing Manager

The Sr. Digital Marketing Manager will report to our Head of Acquisition Marketing and will lead digital marketing strategy for our paid media and lead/affiliate marketing programs.

What will you do?

• Create and implement paid media strategies that drive business value 
• Manage media agency relationships and subsequent performance 
• Manage performance to cost per action targets/goal 
• Develop strategic paid advertising proposals that include: goals, campaign strategies, recommended tactics, budgets, and timelines. 
• Track, measure, and report on all programs, monitoring the effectiveness of campaigns and sharing results, insights and best practices. 
• Work with Growth, Product and Business Intelligence teams to develop new acquisition channels and measure results. 
• Collaborate with internal marketing teams to craft multi-touch customer journeys 
• Cultivate a rigorous testing pipeline, clearly communicating results to stakeholders and identifying next steps

What do you need?

• A belief in our mission, alignment with our values, and enthusiasm in how you and your team will contribute to our vision 
• 5+ years experience in performance marketing function for a high-growth consumer tech company 
• Experience building and scaling different acquisition channels, across online and offline 
• Strong, established relationships with some of the major digital channel partners (Google, Facebook, et al) 
• Hands on experience with robust marketing technology platforms and how to best utilize (e.g. data feeds, attribution software, DSPs) 
• Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly. 
• Demonstrated ability to thrive in a fast-paced environment

Nice to haves:

• You have 5+ years of IMC experience. You’ve run successful integrated marketingcommunications campaigns involving paid advertising, social media, and email. 
• You have a big-picture mindset. You can envision how multiple marketing tactics work together to tell Clearcover’s story, convey our value props and encourage people to move through the car insurance buying journey. 
• You have time management and communication skills. You’re able to prioritize multiple deadlines and deliverables at once while also being accountable for communicating progress internally. 
• You’re organized. You have a system for keeping track of the work you create that makes it easy for anyone to understand where latest versions are and where to find previous iterations. 
• You pay meticulous attention to details. You take pride in getting things exactly right, and youtriple check your work before shipping it. 
• You like feedback. You’re comfortable receiving, absorbing, and applying feedback in a thoughtful and timely manner. 
• Extreme attention to detail, effective communication, and the ability to self-manage. 
• You have great relationship skills. You have the ability to build and maintain effectiverelationships with external vendors and partners.

What's in it for you?

• Unlimited vacation, we hire adults 
• Equity for all employees, so you own a piece of the pie too 
• Dental and Vision, we've got you covered 100% Medical, we cover 90% of your premium, 75% of your dependents and contribute to your HSA and HRA (cha-ching) 
• Flexibility to work remotely 
• We invest in your future by contributing 3% of your salary to a 401(K), even if you don't 
• Come to work pre-taxed through our FSA commuter benefits
• and yes, we have unlimited LaCroix, beer, snacks and the occasional ice cream social