Key Skills and Experience:
- Experience in working within a marketing/business intelligence environment
- Strong intuitive, ability to produce campaign performance and audience segmentation analysis, using data from multiple sources (digital campaigns, web analytics, first-and-third-party data, social data, etc.)
- Experience working with analytical software (Google Analytics, Adobe Omniture, etc.)
- Experience working with Google Ads and other paid search platforms
- Strong proficiency with Microsoft Word, Excel, and PowerPoint for producing client reports and presentations
- Experience in identifying and validating strategic and tactical marketing objectives
- Experience in measuring and analyzing online marketing campaigns, including organic and paid search, email, affiliate, display and social
- Experience in working with the following: Google Ads, Google Display Network, Google Data Studio, Google Analytics, Facebook, Instagram, YouTube, Twitter, LinkedIn Ads
Preferred, but not mandatory:
- Experience with tools for A/B and multivariate testing, (Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.)
- Experience with email automation platforms (Marketo, Pardot) and BI tools (Datorama, Power BI)
- Experience in working with research, media planning and social listening tools such as Statista, Simmons, Scarborough, Comscore, Netbase, Sysomos, and CubeYou
Agency Corporate Responsibilities:
Agency Representative in the Community – Represent Yamamoto positively in the business and advertising communities
Agency Growth – Assist in pursuing new opportunities with assigned clients and new business initiatives
Agency Commitment – Demonstrate loyalty to the agency
Agency Culture – Demonstrate agency core values: curious, creative and courageous:
- Curious: We never stop learning or exploring
- Creative: We light up the room with engaging imagination
- Courageous: We are fearless and are up for any challenge