Senior Digital Marketing Specialist

To generate a robust, effective digital campaign and analytics strategy to improve existing marketing attribution, lead conversion rates, and create compelling content to engage customers, distributors and the sales team.

• Bachelor’s degree in Marketing, Communications, Advertising, Marketing or similar field.
• At least 5 experience in a digital marketing role.
• Proficiency with Adobe Creative Suite, and Microsoft Office (specifically Excel, Word, Outlook and PowerPoint.)
• Working knowledge of social media platforms, their networks and best practices; specifically, LinkedIn, Facebook, Twitter, Google + and Slide Share.
• Working knowledge of marketing automation platforms; specifically, HubSpot. Includes experience with static and dynamic list segmentation and management, complex workflows, multi-touch email drip campaigns, personalized content and best practices for email deliverability and anti-SPAM regulations.
• Experience working with WordPress and CMS platforms. Includes knowledge of best practices for on-page and off-page search engine optimization and creation of conversion-optimized campaign landing pages.
• Advanced knowledge of Google Analytics, Google Tag Manager, Tracking and analysis of SEO, SEM and Social Media and metrics through native or third-party tools. Experience with keyword analysis.
• Ability to track and report on performance of integrated campaigns.
• Excellent written and communication skills with the ability to write and edit technical documents.
• In-depth knowledge of demand generation marketing, inbound marketing and blogging, landing page development and A/B testing and distribution channel marketing and segmentation.
• Advanced organization and project management skills for complex projects. Ability and dedication to meet deadlines.
• Strong attention to detail, ability to work independently as well as in a team environment and adapt to shifting priorities. 

$87,000 – $94,000/annualized.