Senior Digital Media Planner

Shine United

Shine United is a $51 million advertising, design and digital agency located in America’s Heartland – Madison, Wisconsin. Best known for its innovative brand positioning and creative firepower, Shine has been tapped by brands like Harley-Davidson, Mizuno Running, Discover Card, Amazon, Kohler, Festival Foods, Toppers Pizza, Winston Fly Rods Carver Yachts and UW Health. Shine was named one of the best small agencies in the country by One.A.Magazine, and one of the best places to work in the country by Outside Magazine. Shine’s work has been featured in Communication Arts, Print, Graphis, AdAge and The New York Times. Learn more at

Position Details

Senior Digital Media Planner
Southwest Wisconsin
Madison, WI

You like numbers and theory. You understand goals — translating them to strategy, which you test and tweak to perfection. Along the way, you can report actionable insights clearly and concisely. Your talent is only surpassed by your thirst for learning. You have a knack for analyzing trends to discern the ones that matter. And now you’re ready to move up.The ideal candidate has a full understanding of online media planning, implementation, optimization and reporting. Candidates should also have experience using a DSP, 3rd party ad servers and Google Analytics, and a deep knowledge of OTT, streaming video, programmatic advertising, paid search and paid social.

5+ years agency experience mandatory. No exceptions.


  • Data analysis, dashboard development and campaign reporting 
  • Digital media campaign build-out and optimizations (Platforms, strategy, tactics, targeting) D
  • Digital creative development oversight (ad units, specifications, possibilities, optimization, A/B testing)
  • Knowledge of all key digital channels and tactics, including hands-on experience with the necessary tools (e.g., DCM, Google Ads, Facebook Ad Manager, Analytics, etc.) 
  • Experience planning and executing cross-channel digital media campaigns 
  • Working knowledge of creative possibilities and constraints for various digital media apertures

Competitive salary based on experience. Benefits package includes: fully paid health, dental, life and disability insurance (for individuals and families), 401k program, paid downtown parking, paid home internet access, and more.

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