Senior Digital Writer, Content Strategist

Advocate Health Care, the largest health system in Illinois and one of the largest health care providers in the Midwest. Our Corporate Support & Operations Services are equally committed to advancing Advocate's goal of building lifelong relationships with patients by delivering the best health outcomes and highest level of service through an integrated approach to care and wellness.

What You Will Do:

The Senior Digital Copywriter is responsible for leading the production of high-quality content that tells the health system’s story both internally and externally and across a wide range of multimedia channels, with a significant focus on digital. Works closely and collaboratively with content team leaders and marketing leaders while building partnerships across the organization to ensure a consistent voice and disciplined message is delivered in a creative, compelling and customizable way in all channels. Partners closely with the division’s digital experience team, serving as a digital content expert in website content strategy and digital storytelling (web, email, advertising). Serves as a leader within the team, taking ownership of projects and leading teammates in creation of successful campaign creative.

NOTE: This role can be based in either Downers Grove IL or in Milwaukee WI.

Accountabilities:

• Serve as digital content strategy expert in partnership with digital marketing, strategy, design and developer colleagues. 
• Write, content edit and copy edit content optimized for organic search (SEO) and user experience for the organization’s websites, email marketing and other digital platforms. 
• In partnership with managers, lead and implement the enterprise-wide content strategy. 
• Lead the concepting, writing and editing of content to support messaging maps, enterprise content calendar and initiatives across the division. 
• Ensure all content is on-brand and consistent in terms of style, quality and tone of voice, and optimized for relevant communications channels. 
• Contribute to ongoing development of enterprise copy style guide. 
• Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social media and public affairs.

What You Will Need:

• Bachelor’s degree required, in Journalism/Public Relations/Marketing/Advertising preferred 
• 5 years of related experience in a senior role 
• Experience producing high-quality copy and content for a wide range of platforms and channels in a digital, fast-paced, results-oriented environment. 
• Skilled in concepting campaigns, brands and marketing tactics 
• Proven experience producing high-quality website content in a fast-paced enviornment 
• Strong writing and editing skills 
• Storytelling capabilities 
• Experience customizing content for a wide range of channels and audiences 
• Strong understanding of SEO, Google Analytics, and digital platforms and channels 
• Able to prioritze and produce content for both long- and short-term projects
• Able to thrive in a collaborative environment 
• Strong oral communication and presentation skills 
• Proficiency in AP Style 
• Problem-solving skills 
• Leadership skills 
• Strong organizational skills