Senior Director, Brand Marketing, Kid Portfolio

The Position – Sr. Director of Marketing, Kids Cereal Portfolio

Reporting to the Chief Growth Officer, the Sr. Brand Marketing Director will lead the marketing and strategic growth plan for the Kids portfolio of cereal brands within the Post branded portfolio. This portfolio includes some of the most iconic brands in the cereal category including - Fruity Pebbles, Honeycomb, and Oreo O’s.

This role is all about running the day-to-day business to deliver the annual plan while simultaneously building for the future to achieve sustainable top and bottom line growth. This leader must excel at understanding the big picture, formulating compelling brand and business strategies, and be able to translate these plans to actionable steps that the organization can mobilize around.In addition to leading marketing direct reports, this senior leader will be responsible for leading an integrated cross functional team with team members from R&D, sales, trade marketing, finance, and demand planning through Post Strategic Planning process to drive a robust pipeline of profitable growth initiatives.

Responsibilities and Accountabilities:

The Sr. Brand Marketing Director will drive value creation to the organization by employing a “modern” marketing approach to building brands that includes – (1) Developing the right consumer and category insights to advantage our brands in the marketplace, (2) Creating strong executable brand ideas that drive short term ROI and build long term brand equity, and most importantly, (3) Driving results against revenue, profit and market share.

The primary duties and responsibilities will span across 3 broad spectrums:

Grow our Brands

• Manage brand positioning strategy, including all strategic planning, brand positioning / architecture, brand voice, and brand personality. 
• Identify new product and commercial opportunities to help drive revenue, profit and share growth in the short term and build brand equity for the long term. 
• Help lead the marketing and advertising activities for the brand, including traditional media, digital media, social media, email, and public relations in service of business objectives. 
• Provide consumer, category, competition, and channel/customer analysis as part of on-going brand management.

Grow our People & Capabilities

• Provide leadership and development in service of building a world class marketing organization 
• Provide management, coaching, and professional guidance to direct reports with a focus on developing functional, interpersonal, and leadership skills. 
• Build and maintain relationships with cross functional partners, outside vendors, and the Executive Leadership Team 
• Integrate market insights and modern marketing activation tools and processes that help advantage PCB brands in the categories we compete

Deliver Results

• Manage brand P&L, volume forecast, and marketing spending forecasting; allocating, managing and tracking brand budgets accordingly 
• Assess competitive threats and determine best courses of action to mitigate potential risks. 
• Lead cross-functional, multi-market teams to deliver projects efficiently and effectively.

KNOWLEDGE, SKILLS, COMPETENCIES AND ABILITIES REQUIRED:

• Exceptional brand/general management skills include brand development, strategic planning, project management, market analysis, research planning, portfolio management and P&L management. 
• Superior ability to create a clear and compelling vision and drive it through an organization. 
• Strong financial acumen that includes managing the P&L, pricing, COGS, margins, budgets, cash flow, and capital investments. 
• Proven ability to grow a business that balances the need to grow revenue and profit while building brand equity. 
• Experience managing people, ideally for seven years or more. He or she must have superior managerial and coaching skills, including the ability to develop talent and future leaders in the organization. 
• Exceptional communication, interpersonal, and influencing skills with all levels of senior management and with cross-functional partners. 
• High energy, drive and influencing skills to successfully commercialize projects even when significant hurdles are presented.

Qualifications:

Education: Bachelor’s Degree required; MBA or advanced degree preferred

Experience: Minimum 10 years of business leadership experience in a CPG environment. Knowledge of consumer retail marketing, advertising, sales, trade and consumer promotion, market analysis, market research, budgeting, financial analysis, and strategic and business planning is strongly desired.

Required Skills: Critical/analytical/strategic/creative thinking; ability to communicate to all levels of the organization effectively, organize, prioritize and interpret complex topics; strategic general business focus as well as an operational, implementation and detail-oriented perspective; high level of learning agility; results-oriented.

Management Skills: Strong leadership, motivation, decision-making, problem solving, results orientation, personnel development, budget & P&L management, ability to work with ambiguity; ability to related to people at all levels of the organization and maintain a positive team orientation; Must have the desire and aptitude to continue to grow and take on broader responsibilities in the future.