Under the direction of the Associate Vice President of Strategic Communications and External Relations (SCER), the Senior Director of Campus Communications is responsible for directing the Campus Communication group. This position is responsible for a broad range of external and internal strategic and tactical activities across Columbia College Chicago to meet the institution’s strategic goals of increasing student recruitment and retention, enhancing reputation, and promoting alumni and community engagement. The Senior Director will guide and implement digital content strategy with direct reports and in collaboration with the SCER team. This includes marketing content for prospective students, both web, email, and printed materials; social media and earned media; identifying regular and opportunistic publicity of Columbia’s students, faculty, programs, activities, and events. The Senior Director will also assist in managing crisis communications, and will conceive and execute news releases, media relations initiatives and social media outreach and other strategic communications efforts to build awareness of the college. The position involves collaboration with Offices of Alumni Relations and Development, Admissions and Enrollment staff, as well as, executive administration and college-wide departments and centers.