The Senior Director, Integrated Marketing & Development oversees the strategy, program management, analysis, and optimization of all direct response donor programs. This individual serves as the primary strategic contact for direct response agency partner. This position is expected to deliver net revenue, acquire new MDA supporters, and cultivate and retain donors for the purpose of increasing long-term value.
The Senior Director provides quantitative and qualitative analysis and support for marketing and fundraising programs and campaigns. This individual will be responsible for analyzing marketing data from sources such as CRM, website, direct mail, social media, search marketing, email, research, benchmarks, and industry trends. The incumbent is responsible for developing and implementing strategy for digital and non-digital analytics, vendor and tool selection, reporting and dashboard development, optimization testing and overall analytics project management. This individual will work closely with the Marketing and Senior Leadership teams, stakeholders, vendors, and developers to identify data needs and implement solutions capable of delivering them. The Senior Director, Integrated Marketing & Development reports to the Vice President, Multi-Channel Marketing.