Senior Director, Media & Digital Marketing

Northwestern Mutual

Northwestern Mutual is here for what’s most important—helping families and businesses achieve financial security for over 160 years. Through a distinctive big-picture approach, including both insurance and investments, we’re helping people navigate life and guide them to their goals today, and in the days to come. We combine the expertise of our financial professionals with a personalized digital experience and leading-edge technology to best serve our clients.

With $265.0 billion in assets, $28.1 billion in revenues, and more than $1.8 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than 4.5 million people who rely on us for life, disability income and long-term care insurance, annuities, brokerage and advisory services, trust services, and discretionary portfolio management solutions. The company holds more than $125 billion of client assets as a part of its wealth management company and investment services.

We are strong supporters of our financial workforce nationwide as well as our home office professionals in Milwaukee, WI. We’re continuing to grow, and we believe diversity makes us stronger as we help shape the future of financial security.

Position Details

Senior Director, Media & Digital Marketing
Southeast Wisconsin
Milwaukee, WI

What you will do:

Northwestern Mutual is seeking a Senior Director to lead the Media & Digital Marketing team. This individual will integrate across the enterprise and provide perspective as to how strategic media investment can be used to accelerate our business priorities. They will be accountable for lead generation and brand health metrics, overseeing the company’s offline and online media investment.

They will use their analytical skills and ability to communicate the value of advertising in driving business growth. They will manage both an in-house team and agency partners who serve as a direct extension of the team, working in a highly collaborative and agile environment.

How you will do it:

  • Shepherd Northwestern Mutual’s activation strategy as we transform our business to encompass holistic financial services 
  • Drive the end-to-end integrated media strategy (online and offline) that drives maximum impact across the full marketing funnel and ensures optimal channel mix and investment allocation. Your primary objective will be to accelerate lead generation and build our brand in the market. 
  • Provide a forward-looking perspective on the changing media landscape and shifting consumer habits; drive a testing and innovation roadmap that future-proofs the brand. 
  • Provide expertise and perspective as a consultant across the business, showcasing how media can be used to accelerate enterprise priorities. 
  • Lead the development of our strategic approach within new market segments. 
  • Identify new opportunities to drive scale and build out new channels for lead generation, creating new revenue streams for the business 
  • Lead relationships with key industry players to ensure that Northwestern Mutual is well positioned to take advantage of integrations and betas 
  • Primary lead for media agency relationship inclusive of cross channel planning, brand strategy, TV investment, media partnerships/integrations, digital, social, search and analytics 
  • Lead budget management & forecasting 
  • Continually prove out incrementality and value of our media investment; demonstrate how continued investment will drive continued growth. 
  • Partner with internal teams on the analytics roadmap, inclusive of advanced models, holdouts, and brand lift studies.

The Right candidate will:

  • Be an exceptional people leader who understands how to build and motivate a team
  • Understand how to build a media strategy that drives growth based on the objective at hand – able to go beyond the playbook to create exceptional work.
  • Have a strong perspective on what the digital ecosystem needs to look like to drive growth
  • Be a strong communicator who can tell an effective story, build impactful business cases, and is comfortable selling in the impact of their work.
  • Is analytically minded and is meticulous about the details of every buy; believes that quality should not be sacrificed for volume.
  • Set clear goals and critical metrics for the team, prioritize workstreams appropriately, and supervise all campaigns in market ensuring they are on strategy, on brand, and making desired impact

More details on Northwestern Mutual site

Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off….and more

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