You will oversee the development and implementation of a national/regional/local media relations strategy in line with company objectives and focused areas, including but not limited to products (insurance and investments), innovation, company financials, technology, strategic philanthropy, field (advisor) PR in key markets, and diversity and inclusion. You will be responsible for building and strengthening relations with traditional/digital media (business, consumer and industry) outlets. You will oversee media interviews, speaking engagements, media materials, assets, etc. to help tell our stories working with company spokespeople. And, you will play a role in mitigating company issues/crisis events by working alongside key team members to manage the company’s reputation.
You will oversee company thought leadership efforts, including proprietary research driving our financial planning messaging. This also includes advancing the company’s executive visibility by showcasing the character and caliber of our leaders, positioning them as experts through channels inclusive of earned, owned, and speaking engagement opportunities that best position the company.
You will monitor global, national and industry developments to ensure senior management is counseled appropriately regarding potential vulnerabilities or news angles that may be anticipated and ensure the company maintains the appropriate level of readiness for possible news media inquiries on various topics related to our industry, distribution force, compensation structure, products, needs-based selling process, etc.
Your team’s success will contribute to the department’s KPIs (earned media reach / sentiment metrics). You will oversee the team’s ongoing metrics reporting (KPIs), merchandising the team’s impact/value to internal audiences (executives/employees/field), media line monitoring to respond to reporter/field inquiries in addition to overseeing daily media monitoring.
You will lead/engage with PR agency partners efforts and manage agency budgets to meet bottom lines.