The Senior Director of Strategic Marketing and Recruitment works collaboratively in support of the mission and goals of UW Extended Campus by being a leader and decision-maker in all facets related to marketing, communications and enrollment for the UW Extended Campus online programs. The Senior Director will be primarily responsible for establishing, implementing and continuously improving a data-informed and systematic approach to strategic marketing management and student recruitment within the current and growing UWEX program array. The person in this role collaborates and works directly with other senior leaders on developing marketing, recruitment and enrollment strategies, as well as setting lead and enrollment objectives.The senior director is also accountable for brand strategy, content strategy, market research, and student recruitment.
Successful candidates have experience managing and mentoring mid-level managers and professional staff, developing a strategic vision, and using data to drive decision-making as a subject matter expert. The Senior Director will strategically and creatively lead the marketing and recruitment team to execute precise, tactical operations and campaigns that will lead to goal achievement and result in increased participation in UW Extended Campus programs. The person will be a member of the senior leadership team of UW Extended Campus.