Senior eCommerce Manager

Ready to take on the world of eCommerce and run it like you’d run your own business?

If so, we’re ready for you!

IMAGINE THIS:

• An opportunity to leverage your God-given talents to lead and drive the eCommerce business like you own it! 
• A culture with purpose - supporting timely decision making, candor, clarity, and pioneering ideas. 
• Flexible location – work from worldwide headquarters in Green Bay, WI or work from home opportunity with limited travel (under 10%). 
• Helping pets all over the world to live longer, healthier, happier lives. 
• Limitless growth, development and advancement opportunities. 
• A rapidly growing business that cares about you and your success. 

THE IDEAL CANDIDATE:

• You have played a significant role in building a wildly successful fast-growing D2C eCommerce platform from “bottom up”. 
• You have a proven track record in developing and managing 1P/3P Marketplace growth strategies. 
• You’re an online sales and marketing savant...relentlessly challenging yourself to greater heights. 
• You drive yourself harder than anyone else ever would or could. 
• You prioritize better than all others and ALWAYS exceed role requirements. 
• You are a pet owner and pet lover and you openly exhibit your passion for pets.

ROLE ACCOUNTABILITY:

Direct to Consumer (D2C) (40%)

• Create and manage global D2C to attain $3M+ revenue goal in first year across multiple brands.
• Create, communicate, attain, and sustain eCommerce performance measures.
• Responsible for eCommerce sales budget and managing P&L within established budgetary guidelines.
• Oversee technical and/or digital marketing agency relationships relevant to our organization’s eCommerce business.
• Collaborate with retail sales and marketing team to deliver 360 omnichannel growth strategies.
• Implement and manage lead generation/cultivation, loyalty programming, nurture campaigns, consumer-focused CRM and support systems.
• Responsible for the migration of all web properties to eCommerce platform.

eCommerce Partnerships (40%)

• Manage 1P/3P Marketplace strategies and new account development for multiple brands with specific KPIs to attain purposeful year-over-year growth goals.
• Maximize ROI by fully leveraging marketing investment across all marketplaces including, but not limited to, Amazon, Chewy, Walmart.com and others.
• Oversee digital marketing agency relationships relevant to marketplace marketing investments.

Fulfillment and Compliance (20%)

• Oversee and manage authorized reseller programs and ensure compliance with MAP and Reseller Policies.
• Manage fulfillment center operations and staff.

SUCCESS FACTOR SNAPSHOT:

First 30 days

• Become intimately immersed in our organization and culture.
• Evaluate current D2C channels to collect facts to develop technical roadmap that will attain forecasted revenue goals.
• Complete D2C and Marketplace systems training.

First 60 days

• Determine and recommend appropriate applications or technical agencies to help achieve eCommerce objectives for D2C.
• Start development of technical roadmap for D2C channels.

First 90 days

• Develop an overall strategic eCommerce marketing investment strategy to promote our organizations’ products and services to acquire new customers across D2C and Marketplace.
• Set specific objectives and methods to monitor KPI progress for 1P/3P Marketplace channels.

First 120 days

• Improve product performance by modifying marketing investment and digital strategies to obtain agreed upon targets for 1P/3P Marketplace channels.
• Present technical roadmap for D2C channels with budget requirements for 2023 with implementation plan.
• Develop competitive analysis reporting with monthly distribution.

First 6 months

• Generate $1.5M in gross revenue via D2C channels.
• All web properties are migrated and hosted on Shopify or other eCommerce platform.

First 9 months

• Auto-ship subscriptions drive 25% of D2C eCommerce revenue. 
• Onboard 2 Authorized Amazon Resellers.

First year

• Generate $3M+ in gross revenue via D2C eCommerce channels.
• Manage $20M+ in gross revenue via Marketplace channels.
• Onboard 5 new Marketplace accounts, domestic and/or international.

Ongoing

• Generate minimum 25% year-over-year net revenue growth across 1P/3P Marketplace channels.
• Generate minimum 35% year-over-year net revenue growth via D2C eCommerce channel.
• Maintain >95% compliance with MAP pricing across all eCommerce channels.
• Onboard >2 new Marketplace accounts annually, domestic and/or international.

Education: Bachelor’s degree in a relevant field from an accredited university

Experience and/or Requirements:

• Directly managed eCommerce business in excess of $20M between D2C and Marketplace channels. 
• 5+ years of consumer-facing Digital and eCommerce, preferably with fast-growth CPGs and significant experience optimizing SEO, CRO, PPC, ROI, ROAS analytics, and eCommerce marketing investments. 
• You have played a significant role in building a wildly successful eCommerce brand from “bottom up”, within the last 24 months, and the success formula is transferrable to our brand(s). 
• You have implemented marketing automation and lead generation, which have increased customer acquisition and brand loyalty. 
• Clean driving record is a must. 
• Required Travel: Up to 10% 
• Manages Others: Up to 3 direct reports 

Background check, pre-employment drug screen and industry non-compete are required. Position may reside at our corporate office in Green Bay, WI or work remotely. No relocation package available.

Carnivore Meat Company is an Equal Opportunity Employer.

Compensation: Pay commensurate with experience

Benefits: 4% 401k match, medical, dental, vision insurance, 100% company-paid short-term disability, long-term disability and life insurance, paid holidays, PTO, employee discounts on pet food and treats, tuition assistance, wellness program, EAP

ABOUT US:

Carnivore Meat Company is a rapidly growing, award winning, raw pet food company located in Green Bay, Wisconsin. Most recently, we have been recognized for our accomplishments in growth and manufacturing excellence and were recipients the following: Greater Green Bay Chamber Growth Award, State Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction, and Inc. 5000 Fastest Growing Companies.

We manufacture, sell, and market the most delicious, nutritious, and innovative pet foods and treats in the world, serving over 5,000 pet supply stores nationwide and 14 international markets around the world. We believe that every dog and cat deserve the finest food available to them. Therefore, we will leverage our God-given talents, passion, and resources to do whatever is necessary to ensure that any pet parent, who wants or needs us, will have a convenient and effective mechanism to access and procure our “World Class” pet food and pet treats. We are in continuous pursuit of extraordinary, passionate, and innovative people who will help us make good on this promise!LONG LIVE PETS!