Senior Events Marketing Manager

Delta Defense, LLC

Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Care for the U.S. Concealed Carry Association. The USCCA helps responsible Americans avoid danger, save lives and keep their families safe.

Position Details

Senior Events Marketing Manager
Southeast Wisconsin
West Bend, WI

Who are we looking for?

We are looking for a leader who understands how events contribute to sales and marketing goals, advance company initiatives, and deliver premium memorable experiences. This hands-on role requires a strong grasp of event strategy and marketing, with the vision and planning skills to execute on every last detail. If you are an expert at developing industry leading experiences within B2B and B2C events and trade shows, this is your dream opportunity.

What will you be doing?

This role is responsible for creation of the marketing strategy and execution of plans and campaigns designed to increase event attendance, consumer engagement and brand awareness. You will lead all aspects of event marketing and operations in collaboration with the events team.

How you contribute and make a difference:

  • Set the vision for compelling event presences and enhanced experiences at best-in-class industry and company owned B2B and B2C events. 
  • Define a holistic event strategy, marketing plan and annual program budget that aligns with the company’s goals and objectives. 
  • Collaborate regularly with colleagues, strategic partners, and vendors to ensure high-quality and successful events. 
  • Identify, track and report on key performance indicators, event success goals, ROI, and contribution to the sales pipeline. Leverage effective process and operational methods to develop and execute on strategic growth plans. 
  • Identify and champion new opportunities to drive brand awareness, provide a premium experience, showcase products, and deliver on event goals. 
  • Maintain understanding of event/experiential marketing industry best practices and monitor emerging trends and technology to ensure external events continue to evolve and advance. 
  • Manage events budget, contracts, scope of work and external vendor agreements. 
  • Guide, develop, and lead a team of direct reports.

Experience and skills you bring to the role:

  • Bachelor’s degree in marketing, business, events or equivalent relevant experience.
  • 5 or more years of experience in marketing and managing large-scale events (100+ people).
  • CTSM (Certified Trade Show Marketer) certification preferred. 
  • Demonstrable command of all phases of event marketing and strategy, planning, including promotions, traffic drivers, pre-show preparation, on-site logistics, and event outcomes through use of KPIs and metrics. 
  • Detail-oriented, proactive problem solver with excellent communication and conflict-resolution skills. Able to find solutions to expected and unexpected challenges through creative agility.
  • Experience working in a highly collaborative role with multiple stakeholder groups and the ability to lead through influence. 
  • Commands grace in exercising tact and discretion in dealing with the public. 
  • Proven track record of leading and building high performing teams. 
  • Fosters a culture of accountability, high performance, professional development, and integrity.
  • Demonstrates the Core Values of Delta Defense, LLC. 

Location and Travel:

  • This role requires candidates to live within a commutable distance to our headquarters in West Bend, Wisconsin: some remote work will be considered. 
  • Travel required for 3-4 mid to large scale events annually, and responsibility for 4-6 smaller events where travel is not required. Event duties include work outside of traditional office hours.

Are you ready for a career you can BELIEVE in?

  • Do you have a strong belief in the 2nd Amendment? 
  • Do you support the natural-born right to armed self-defense? 
  • Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)? 

The USCCA helps responsible Americans avoid danger, save lives, and keep their families safe.

Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA.

Why YOU should Work at Delta Defense!

  • We are a fun, fast-paced, and rewarding place to work and grow! 
  • Nationally recognized in 2023 as a Most Loved Workplace by Best Practice Institute.
  • Top Workplace USA - 2022!
  • Named on Inc. 5000 "Fastest Growing Private Companies" list 11 years in a row!
  • Milwaukee Journal Sentinel “Top Workplace” award 7 years in a row!
  • Milwaukee Business Journal "Best Places to Work" award 6 years in a row!

Benefits information can be reviewed at:


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