In the Beginning...
The Miles Kimball Company (MKC) began with a dream and a daring venture by its founder. Envisioning that customers would like to see their own names printed on Christmas Cards, Miles Kimball set out to make his idea a reality. With just a little money in his pocket, Miles Kimball mailed 500 personalized Christmas Cards to all the Johnsons in the Minneapolis phone book and the company has not looked back since.
to the Present...
While the first mailing under the Miles Kimball name was to a modest 500 customers, MKC catalogs reach more than 120 million households today. Kimball’s dream has grown to include five catalog titles and MKC now employs up to 1,500 team members in Oshkosh, WI, and Colorado Springs, CO. The product line has grown as well. While Christmas Cards and personalization are at the heart of MKC, we also offer catalogs ranging from home accessories, cookware, to high-end decor, to candy—over 12,000 different products in all. In fact, MKC is one of America’s first and largest direct marketers of consumer gifts and household products and processes 5 million orders annually.
and Investing in the Future...
Since you don’t just work in a community, you also live there, the Miles Kimball Company and its team members take great pride in joining together to help local organizations. In fact, several of our Executive Leaders serve on local community Board of Directors. Through our Wellness and Sunshine Committee, Miles Kimball Company continues to give back to the community. The groups sponsor events and organize team members who participate in out-side-of-work activities. Team members give of themselves through donations in the form of merchandise, cash and most importantly, time, to make our community a fun, safe, healthy place to live and raise families.
http://www.mileskimballjobs.com
Position Details
Senior Internet Analyst
Northeast Wisconsin
Miles Kimball Company, a subsidiary of Blyth, Inc, which includes Miles Kimball, Exposures, Miles Kimball Christmas Cards and Walter Drake, and The Home Marketplace, currently has exceptional opportunities in our Oshkosh location for a Senior Internet Analyst. Our Senior Internet Analyst is responsible for the web presence and marketing for the appropriate brand. They will coordinate site development and enhancement efforts, coordinate marketing efforts of multiple websites, including email marketing, keyword searches, search engine optimization and affiliate marketing campaigns to drive sales. We are looking for someone with 3 - 5 years of hands-on experience in online marketing, Bachelor degree is required, strong organizational and communication skills, as well as a ability to be innovative and creative to drive the business. This position will report to the VP of Ecommerce!
Major position responsibilities and accountabilities:
• Own the web presence and marketing for the appropriate brand
• Coordinate site development and enhancement efforts as well as day to day site operations
• Coordinate the marketing efforts of multiple websites, including email marketing, keyword searches, search engine optimization and affiliate marketing campaigns, working closely with merchandising, creative and operations teams
• Plan and execute the affiliate marketing program, including promotions, data feeds, creative, newsletters
• Plan and execute the keyword search program, including keyword analysis, copy, link creation and maintenance with partners
• Coordinate all aspects of email promotions, managing the internal process of creating the campaign, including identifying offers, product selections, generating creative and working with external vendor
• Assist in analyzing site metrics and customer purchasing activity
• Assist in timely and accurate reporting of all online marketing initiatives
• Manage the merchandising of the sites including cross sells, category maintenance, personalization and sorting.
• Lead interactive projects including scope definition and recommendations
• Keep on top of industry best practices and use these findings to proactively drive recommendations and find new opportunities
Required education, skills, abilities, and experience:
• Bachelor Degree
• Candidates must have at least 3-4 years of hands-on experience in online marketing
• Understanding of online shopping experience and competitive environment
• Knowledge of online marketing and good understanding of major marketing venues (keyword search, affiliate marketing, email marketing, etc)
• Prior knowledge of retail e-commerce a strong plus
• Must have both creative and analytical abilities
• Be comfortable making data-based decisions and recommendations
• Ability to thrive in a fast paced environment
• Proven skills in Microsoft Excel, PowerPoint, Word
• Excellent communication and organizational skills with ability to work both independently and as part of a team
• Pro-active sense of responsibility
• Ability to handle multiple projects and deadlines simultaneously with accuracy
$60,000 - 85,000 per year depending experience. Full benefit package available, medical, dental, vision, 401K, wellness, etc..
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