Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke’s Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
The Integrated Media practice at Weber Shandwick Minneapolis is seeking a Sr. Manager or Account Director of media relations. We are looking for applicants with a foundational understanding of how earned media intersects with paid, owned and influencer disciplines, as they will shape media relations strategies within the context of integrated communications campaigns. This candidate will bring established relationships with business and consumer media both regionally and nationally, and demonstrate an understanding of how to craft storylines and angles that resonate with modern journalists. We value experience working on cross-functional teams either in an agency or corporate setting, as well as previous experience working in journalism.
This candidate should be comfortable wearing many hats within media relations – from leading the development of earned strategy, to overseeing pitch teams, to drafting key messaging and coaching client spokespeople, to translating client business goals into storytelling that yields coverage results. It will be important to have an inquisitive approach to client assignments and a proven ability to uncover differentiators and perspectives that position our clients as thought leaders.
Candidates are creative and action oriented and will act as an important facilitator for media relations programs in the Minneapolis office and across the national network. This person will be passionate about mentoring and coaching junior and senior colleagues alike to ensure earned best practices carry through in our work and to instill best practices on effectively working with the media.