Responsible for supporting and managing vertical solutions/applications (e.g., fleet solutions, temperature monitors) and customer industry verticals (e.g., construction, agriculture, government). This includes developing go-to-market strategies, vertical solution positioning and value propositions, sales and marketing collateral, and thought leadership content. They must be able to collaborate with product and sales leaders to help identify the core messaging and differentiators that will resonate with our defined target audiences. An outstanding candidate will have prior experience driving growth and engagement with existing customers and potential customers, while working across the organization to prioritize the product features demanded by markets.