Senior Manager, Communications

What is the Opportunity?

The Senior Manager, Communications will leverage deep communications experience and wealth management industry knowledge to drive external communication strategies in support of business priorities. This role will manage a small team of communications professionals and will be responsible for leading initiatives to protect and enhance the RBC Wealth Management brand in the U.S.

What will you do?

• Use industry knowledge to identify opportunities to position RBC Wealth Management as a thought leader and partner with internal subject matter experts to develop and deliver high-impact thought-leadership campaigns

• Contribute to RBC Wealth Management’s content strategy through idea generation, research, writing, editing and multi-purposing of original content and thought leadership collateral.

• Manage a team of communication professionals and provide work direction, coaching and skill-building opportunities to develop a high-performing team.

• Manage and direct the work of external PR agency resources; monitor their activities and results.

• Develop, manage and maintain relationships with key trade and business media. Identify and pitch story opportunities. Serve as a primary point of contact for media inquiries.

• Revamp and deliver a program to train company leaders as media spokespersons and maintain a strong bench of approved spokespeople.

• Oversee press releases and spokesperson interviews, ensuring consistent and impactful messaging.

• Lead media measurement and reporting, demonstrating and analyzing results and impact of media activities. Develop channel for internal amplification of media wins across RBC’s business lines.

• Monitor and analyze industry trends, competitor activities, and market developments to identify opportunities for promoting the RBC Wealth Management brand and messaging.

• Anticipate and manage reputational risks; provide crisis management advice and develop communications strategy and key messages to brief senior leaders and respond to internal and external inquiries.

• Promote a consistent brand identity through corporate and executive social media.

• Provide communications counsel to executives and senior leaders, including talking points for internal and external events, reputational issue management and media prep.

• Collaborate with RBC communications and marketing colleagues, as well as global teams to identify, develop and execute integrated campaigns for external and internal audiences.

What do you need to succeed?

Must-have:

• 8-10+ years of communications experience in a corporate or agency environment

• Deep experience in media relations

• Experience providing strategic communications counsel for executives and senior leaders

• Exceptional writing and editing skills

• Strategic mindset with ability to think creatively

• Ability to prioritize and deliver results in a tight time frame. 

• Detail-focused, with keen critical thinking and problem-solving skills

• Effective at cross-functional collaboration

• Knowledge of financial services industry

• Previous experience as a people manager

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

• Leaders who support your development through coaching and managing opportunities

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

• Opportunities to build close relationships with clients

The good-faith expected salary range for the above position is $85,000 - $150,000 depending on factors including but not limited to the candidate’s experience, skills, registration status; market conditions; and business needs.  This salary range does not include other elements of total compensation, including a discretionary bonus and benefits such as a 401(k) program with company-matching contributions; health, dental, vision, life and disability insurance; and paid time-off plan.