Senior Manager, Digital Marketing


We’re proud to share that pc/nametag was recently named a 2019 Top Work Place by the Wisconsin State Journal! Because we recruit the most talented people with proven track records, pc/nametag, Inc. continues to experience unprecedented growth while fostering a culture that values and rewards the high-quality work of each employee. We take great stock in individuals who bring ideas to the table while also working collaboratively toward a well-executed plan, one that turns possibilities into highly successful results.

Position Details

Senior Manager, Digital Marketing
Southwest Wisconsin
Verona, WI

Do you want the ability to make an impact with a growing company? If so, we have an amazing opportunity for you to develop the digital marketing strategies that will drive our ecommerce growth and improve the customer experience. Not only is pc/nametag growing, but we’re located just a few miles outside of Madison, which has been named one of the top places to live! We have great dining, outdoor activities, music, schools and so much more.

We’re are looking for an individual that is immersed in digital marketing and that will be a change agent with a strong vision to help grow the business. If you are highly curious, collaborative and have 8+ years’ experience in direct or database marketing along with at least 6+ years in email/web/social marketing at the strategic, technical and analytical levels then we want to talk with you!

To fulfill this valuable role, you need to be at the forefront of current digital marketing trends and have the ability to quickly adapt to its ever-changing web landscape. While you must be data driven and familiar with digital reporting, you will also need to balance your analytical thinking with a thorough understanding of our customer and our brand in order to design and drive robust creative campaigns to reach and exceed your marketing goals.

If you are this multi-faceted individual who can manage the digital team, as well as execute effective strategy to reach customers and increase revenue, then we are excited to meet you!


  • Serve as champion of digital marketing campaigns, driving customers to the pc/nametag website.
  • Ensure that we have best in class digital shelf content, clear communication, and strong SEO performance that are in line with business and brand goals.
  • Lead digital marketing team and collaborate with Web and eCommerce team, Product Managers, Marketing & IT teams to build and maintain best-in-class website across our portfolio of products to ensure a superior user experience.
  • Work strategically with internal (Marketing) stakeholders and outside marketing agencies to develop and execute digital marketing plans bringing to the table prior campaign analytics, insights, industry trends, professional experience and best practices. Develop and execute pc/nametag digital brand strategy working with internal Marketing team. Assess and guide the outreach efforts for engaging and growing our consumer base in the channels that are relevant.
  • Serve as strategic subject matter expert in digital marketing and e-commerce tactics working closely with internal and external brand marketing teams, digital marketers and web team.
  • Develop and manage monthly reporting against KPI’s and SMART business goals across all digital efforts with the ability to provide actionable insights and recommendations to improve and optimize.
  • Evaluate tools and systems used by Digital team including leading agency and/or tool selection for SEM, email marketing, web-enhanced content, product reviews, and social media providers.
  • Keep up-to-date, monitoring evolving online media and technology trends as well as competitive activity with the aim of driving best practice adoption in digital experience and e-commerce. Including the exploration of new and effective products or enhancements that will improve site experiences, digital marketing efforts and enhance consumer perception of our brand.
  • Build and manage digital marketing budget.


  • Bachelor’s degree in Marketing, Communications, or related field, MBA Preferred
  • 5+ years developing digital marketing strategies to drive ecommerce growth
  • 5+ years demonstrated experience leading and/or managing teams.
  • 8+ years’ experience in direct or database marketing, with at least 6+ years in email/web/social marketing at the strategic, technical and analytical levels.
  • Ample experience managing external agencies but also a proven track record of bringing all digital functions in-house.
  • Deep understanding of both multi-touch attribution and A/B testing models and how to optimize channels for best results.
  • Thorough knowledge of interactive best practices like CAN-SPAM Act.
  • Knowledge of and comfort with a variety of online tools, inclusive of marketing automation platforms, content management systems, CRM, and web analytics.
  • Thorough understanding of marketing technology (tools & tech) including analytic packages, search platforms and data onboarding solutions.
  • Hands on experience with the Google Marketing Platform including Analytics, DCM, Search Ads and GTM
  • Demonstrated experience developing cutting edge strategies and leading their cross-functional implementation through an organization

What we offer:

pc/nametag® operates within the Avery® North America division of CCL Industries Inc., a world leader in specialty label and packaging solutions for global corporations, small businesses and consumers. Here in Verona, WI, we feature the best of both worlds—the culture of an 80-employee community backed by the strength and success of a growing global network. Our employees are our greatest asset, and we make sure they know it. We offer:

  • Excellent compensation commensurate with experience
  • Comprehensive benefit package including 401K, health, dental and more
  • Mid-sized company culture that values individual contribution
  • Many “soft perks” such as catered lunches during our busy season, outings, free DVD/Blu-ray library, etc..

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