Senior Manager - Digital Marketing

Stella & Chewy's

Thank you for your interest in joining our team! At Stella & Chewy’s, we are dedicated to the simple proposition that pets should be healthy and happy every day of their lives. Just as their love is unconditional, so should the care they receive and the quality of what they eat. Stella & Chewy’s has been committed to providing best-in-class nutrition for cats and dogs since 2003.

We are a diverse, hard-working group that LOVES our pets! When you arrive at our office, you will often be greeted by a handful of our office pups. We work hard and our dogs will tell you we play hard, too! We’re proud to be recognized as one of the 2020 Top Workplaces.

Position Details

Senior Manager - Digital Marketing
Southeast Wisconsin
Oak Creek, WI

Stella & Chewy’s, one of the fastest growing premium pet food companies, is looking for a Senior Digital Marketing Manager , focused on performance. The Senior Digital Manager will be a major leader in driving growth and evolution of the digital properties of Stella & Chewy’s. The ideal candidate is insightful, collaborative, has strong analytical prowess, is able to work in fast-paced/high-energy environment and has a passion for pets (and the people around them). Reporting to the Sr. Director of Digital Marketing this role is a high-impact position and an incredible opportunity to accelerate growth with a rapidly growing organization.

  • Lead strategic digital acquisition growth across paid, owned and earned channels to provide maximum, scalable digital marketing performance.
  • Manage acquisition efforts for digital marketing channels inclusive of search (SEO/SEM), influencer, affiliate, online video (OLV), native, email, display and social channels.
  • Redefine and manage paid (SEM) and organic search marketing (SEO) to stimulate online growth and conversion.
  • Own multi-faceted paid social media advertising efforts to ensure maximum performance across KPIs inclusive of accomplishing strong lead generation.
  • Lead influencer and partnership acquisition strategy to drive brand awareness and introduce new pet parents to the brand.
  • Partner with the brand and creative teams to plan and implement paid digital content to ensure a positive, cohesive brand experience across channels.
  • Drive trial and lead generation for online initiatives with a focus on revenue growth and optimal ROAS.
  • Drive testing, optimization and analysis across all marketing programs to track ROI and areas for new investments, including new and emerging channels.
  • Be the channel lead with paid media agency to manage priorities, identify opportunities, define success metrics and the paid budget effectively with a focus on KPI performance.
  • Analyze key performance data to improve digital efficiency, maintain a low acquisition cost and provide insights to continuously evolve the acquisition strategy across the paid and organic mix.
  • Partner across the marketing team to continuously drive a best-in-class pet parent experience and stimulate advocacy and engagement with the brand.
  • Be a leader within the organization and be able to manage 1-5 direct reports with a focus on successfully driving the brand into the digital future.
  • 10+ years’ experience with an emphasis on digital content and performance marketing for a consumer company, ideally a CPG brand.
  • Bachelor’s Degree required (Marketing or Business-related field preferred). MBA or master’s in business-related field a bonus.
  • Highly knowledgeable and passionate about digital marketing planning and analytic tools (AdWords, Google Analytics, Facebook Advertising)
  • Advanced analytical and critical thinking skills with experience analyzing data and translating into actionable insights.
  • Insight and passion for emerging technologies that drive performance. Strong written, verbal and presentation skills.
  • Thrives in a fast-paced environment with the ability to shift priorities to meet rapidly evolving business needs.
  • A strong and positive leader with ability to manage.
  • A passion for pets and comfortable working around dogs. 

Successful candidate should be located in the Greater Milwaukee or Greater Chicago area and must be willing to commute to the office a minimum of 2 days a week. 

This job description in no way states or implies that these are the only duties to be performed by the person occupying this position. You may be required to perform other job-related duties as requested.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other status protected by law.

We offer a competitive benefits package for full-time employees, including other perks for office employees such as summer hours, discounted product, and the ability to bring your dog to work!

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