Senior Manager, Email Marketing

Work to turn vacation dreams into life-long memories by becoming a part of the Apple Leisure Group (ALG) team! We strive to be the first choice in vacation travel, enriching lives and uniting the world.

Grow your career as a Senior Manager, Email Marketing with Apple Leisure Group. In this role, you will oversee Email marketing for multiple B2B travel brands and channels, with direct impact on the P&L. You will manage a team of channel managers and email producers across several locations to achieve your goals.

About Apple Leisure Group

As North America’s only vertically-integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:

• Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
• Resort Brand Management: management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio
• Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar®
• Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®
• Technoloy Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers. 

To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.

Our Values:

At ALG, we call our employees Team Members, because we are more than just employees. We are united as a team, working toward a common mission and vision. Together, we are committed to live the core values by which we operate:

• We Care
• We Are Authentic
• We Inspire Action
• We Do It Together
• We Own our Results
• We Are Hungry For More
• We do Everything With Passion

A successful Senior Manager, Email Marketing will:

• Develop, implement, and continuously evolving best practices for email marketing across B2B channels 
• Work with stakeholders across the marketing organization to develop processes to ensure that email marketing is executed in support of brand strategy and in accordance with best practice
• Identify and implement best practices for ROI measurement
• Help to set appropriate KPIs for email marketing channel and ensuring that targets are met or exceeded for all brands
• Build and implement email marketing innovation and test-and-learn roadmap
• Design and oversee execution of testing frameworks to support email marketing performance optimization
• Partner with analysts and data scientists to dive deep into performance data and build new models to support optimization and growth efforts
• Utilize and provide training on Responsys, Silverpop and other email marketing tools
• Identify and select email marketing and personalization tools that satisfy business needs and working with IT to implement integrations
• Build and manage a best-in-class Email marketing team
• Contribute thought leadership to drive overall 
• Performance Marketing and brand growth efforts, including making omnichannel strategy and marketing technology recommendations 
• Help to define cross-brand CRM strategy and drive implementation 
• Stay informed about industry developments and quickly incorporating new best practices
• Work in a collaborative team environment to consistently exceed expectations 

Requirements:

• Bachelor’s degree in an analytical field, Master’s degree preferred 
• At least 5-10 years of hands-on Email/CRM marketing experience in a cutting-edge environment, either at a top performing digital agency or in a large e-commerce business
• Significant experience developing scheduled and triggered email campaigns, performing audience segmentation, analyzing and managing performance, running complex tests
• Ability to manage multiple brands and stakeholders
• Proven record (at least 2 years of experience) of hiring and building high-performing teams
• Experience with A/B and multivariate testing
• Strong knowledge of Responsys, Silverpop and other Email marketing tools
• Experience working with IT to integrate ESPs and set up effective data flows to enable customer segmentation and email personalization
• Strong grasp of methodologies to tie revenue back to email marketing campaign efforts 
• Strong knowledge of Microsoft Excel and PowerPoint 
• Analytical mindset, strong critical thinking skills
• Ability to communicate effectively with stakeholders across the organization

Benefits at a Glance.

We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

• Medical, Dental and Vision Insurance
• Basic Life Insurance
• Short & Long Term Disability
• Corporate Wellness Program
• Travel Discounts & Deals
• Paid Time Off & Holidays
• 401(k) Plan with Company Match
• Tuition Reimbursement

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.