Senior Manager Marketing Communications

Position Summary:

The Manager Marketing Communications is responsible for developing and executing superior communications strategies and plans under the business goals and objectives. This position leads, manages and develops a team dedicated to best-in-class product launches and other major marketing and internal communications solutions and defines organization processes and strategies. This position also acts as a subject matter expert, liaison and advisor throughout the organization.

Accountabilities and Responsibilities:

• Develops a team focused on providing comprehensive marketing communications solutions 
• Partners with the Product Marketing and Clinical Education teams to advise, influence and develop communications strategies that achieve marketing goals 
• Defines and manages product brands throughout the product development and commercialization processes 
• Partners with the Marketing Communications Director to define department strategies, while working with their team to implement tactics across multiple communication channels 
• Defines and continuously improves upon Marketing Communications processes according to industry and organization best practices 
• Works closely with key stakeholders to develop strategic marketing tools that are appealing and engaging to each audience 
• Identifies, implements and manages electronic systems and software that improve department processes or functions 
• Acts as a subject matter expert, advisor and partner to educate and influence others on best practices, processes and communications 
• Supports the internal communications needs for divisional partners 
• Manage all aspects of content calendar for Awareness Campaign, working with downstream marketing team to ensure consistent flow of relevant data. 
• Content is directed to target audiences: vascular, therapy, cancer care and patients. 
• Participate in agency and outside supplier meetings and reviews as appropriate to ensure that creative and production work reflect the needs of the marketing team and evolving industry practices
• Oversee all social media channels ensuring frequency, relevance and consistency 
• Owner and administrator of “The Shop”, the online website 
• Solicit feedback from sales partners to ensure continuous improvement for future development of materials. 
• Ensure compliance with sales and marketing operational policies and procedures 
• Act as the brand ambassador for the company and ensure compliance across all departments
• Other duties and projects as assigned

Education and Experience:

• Bachelor’s degree in a marketing, advertising, journalism, communications, public relations or marketing related field 
• 10+ years project management role in a marketing or corporate communications department 
• Medical device industry experience strongly preferred 
• Experience in digital and social platforms such as web, video or mobile 
• Previous experience managing individuals, teams, vendors or contractors 
• Willingness and ability to travel up to 20%

Knowledge and Skills:

• Strong desire to develop and foster strong, positive and effective working relationships with individuals inside and outside the organization 
• Passionate about team chemistry with the demonstrated ability to work as a team player in a dynamic environment 
• Demonstrated success in planning and executing small and large scale Marketing Communications’ projects 
• Exceptional writing, editing and communication skills. Adept at communicating with individuals at all levels of an organization 
• Demonstrated success in planning and executing product launches 
• Strong understanding of social media channels 
• Experience briefing and managing outside resources including writers, agencies and creative partners 
• Expertise in MS Office and Outlook.

Competencies:

• Drive for Results 
• Communication 
• Process Management 
• Priority Setting 
• Problem Solving 
• Customer Focus 
• Directing Others 
• Innovation Management 
• Managing and Measuring Work 
• Organizational Agility 
• Peer Relationships 
• Presentation Skills